Color, design, fonts,
images and how your website is laid out speaks a lot about your website. These
same little detailing becomes necessary to while driving traffic to the site.
It also acts as an agent in projecting a particular websites success and
failure. There is always a fear counting around that, visitors will exit from
the website almost immediately after landing there? Here the need is to make it
difficult for them to find what they are looking for. There is a requirement to
make people stay on your website for longer and click on or buy stuff. This can
be made possible by these 13 Web design tips. Follow these and get going:-
1. Have a polished, professionallogo--and link it to your home page: - Logo is an important part of your
brand, so make sure it's located prominently on your site. A high-resolution
image and feature should be placed at the upper left corner on websites every
page. It's a good way of thumb to link your logo with your home page so that
visitors can easily navigate to it.
2. Use intuitive navigation: - Primary
navigation options are typically deployed in a horizontal menu bar at the top
of the site. A side bar is a secondary navigation options underneath the
primary navigation bar, or at the left-hand margin of the site. Intuitive
navigation is important because confusing navigation layouts will result in
people quitting a page rather than trying to figure it out. Instead of putting
links to less important pages, link important pages on the top of your home
page and less important stuffs at the bottom.
3. Get rid of clutter: - These
days it is very easy for websites to get visually overloaded with images, to
the point where our brains stop processing information when confronted with too
many options. In order to maintain the visitors on your site, make sure pages
do not have visual clutter like- a lot of graphics, photographs or animated
gifs that would draw the visitor's eyes away from the most important part of
the page. To further keep away the clutters consider limiting the links and
options in the header and footer to narrow the focus even further. Another way
to streamlining the pages is to keep paragraphs short and précised. A single
paragraph should be no more than five to six lines."
4. Give visitors breathing room:
- Try and keep enough space between paragraphs and images so the
viewer has space to breathe and is able to absorb more and more of all the
features your site and business have to offer. Controlling white space through
layout will keep users focused on the content and control user flow. With a lot
visual competition taking place on Web and mobile, less is more. Controlling
white space will improve user experience, increasing returns from the website.
5. Use color strategically: - Use
of neutral color palette can help project the site as the most elegant, clean
and having most modern appearance. Employing small dashes of color for
headlines or key graphics can help guide visitors to your most important
content. It is also important to use a color palette that complements your logo
and is consistent with your other marketing materials.
6. Investin good, professional photography: - Website visitors can sniff out generic
photos in at a glance and they'll be left with a clannish impression of your company. I believe your
company isn't a common one. So show your true potentiality to visitors by
investing in professional photography. We at Digitronix Global strongly
recommend that our clients invest in professional photography or purchase
professional stock photos. Good photographs draw the eyes, providing an
emotional connection to the written content. Poor quality photographs or that
have nothing to do with your content, are worse than having no photographs. A
photograph speaks a thousand words, so it should be well projected.
If you want to draw attention of your
visitors to a particular piece of content or a signup button, include a photo
of a person looking at the content. Eyes are immediately drawn to faces of
other humans and when we see that face looking' at something, our eyes are
instinctively drawn there as well.
7. Useof easy to read fonts across devices and browsers: - While choosing
fonts, it should be kept in mind that people will be looking at the website not
only on laptop but also on mobile devices. Some large-scaled fonts may read
well on a computer monitor, but not on mobile and gradually losing the desired
look and feel. It is always advised to use universal fonts. Try and pick a
typeface that is easily readable and size is more than 11pt. If you're using
Web fonts, try to use no more than two font families in order to ensure fast
load times.
If you're using a fixed-width design, use a
font size that allows a maximum of 15 to 20 words per line. If you're using a
fluid design, use a font size that allows 15 to 20 words per line at 900 to
1000 pixels wide.
8. Design every page as a landingpage: - Most websites have a design that assumes a user enters through
the home page and navigates into the site. This provides hosted VoIP, cloud PBX
service and business phone systems. The reality is that the majority of visits
for most sites begin on a page that is not the home page. Therefore, there is a
need to design the site in such a way that whatever a visitor lands on any page,
key information is there.
9. Respect the fold: - If
top web designers are asked for design tips, almost all the Web designers recommend
putting, call to action in the upper portion of your website, along with the phone
number and/or email address. Regarding home page images it is suggested going
against full-width sliders and encourage sliders or set images that cover
two-thirds of the width allowing for a contact form to be above the fold.
10. Use responsive design: - Rather
than developing a site for each device, a responsive site is designed to adapt
to the browser size, making for a better user experience. And a better user
experience typically translates into more time spent on your site with higher
conversion rates.
11. Forget Flash: - Thanks
to the ongoing dispute between Adobe and Apple, the days of Flash as an Internet
standard are slowly going to a close. So, it’s better not to stay on the
bandwagon when there are other options that are much more Web and user friendly.
HTML5 is gaining more support on the Web, with search-engine friendly text and
the ability to function on many of the popular mobile operating systems without
requiring a plug-in.
12. Don't forget about buttons: - The
Submit or Send button at the bottom of a Web form can be the ugliest part of a
website. So designers should be encouraged to make form submission buttons so
appealing visitors can't help themselves. They just can’t stop themselves from
clicking it. In addition, when a visitor hovers over your submit button, it
should change color, gradient, opacity or font treatment, which will attract
more of their attention.
13. Test your design: - Whether
different placements for a call to action are being tried or even testing
different shades of a color, website optimization can make a big impact to the
bottom line. A user experience manager at Bing once remarked that, Microsoft
generated an additional $80 million in annual revenue just by testing and
implementing a specific shade of blue!"

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