Tuesday, 21 July 2015

Is SEO Better Than Online Advertising


Agreeing to the above quote is a critical thing. As many thing advertising is best others disagree and give suggestions for SEO along with ads. Advertising is a paid form which helps advertise anything and everything. But talking technically, after watching the advertisement of a particular product, customers search for it on the web. If in case it is not available on web, customers don’t for go for buying it. Therefore, SEO is very important for especially those companies that have any kind of online business. SEO is invaluable for getting more traffic to your website. The more traffic to the website means more monetary gain. Below given are more reasons why SEO is more important than ads.
With the emergence of online shopping sites, people are becoming finding it more convenient purchasing products and services online. By doing online purchase, consumers are saving a lot that physical shopping in shops. Consumers, who are planning to purchase a product, service, or need information, go for online searching for information. The number of searches that people do on a daily basis has quadrupled since 2007, and Google handles billions of searches on a day-to-day basis. The amount of products and services sold online is growing very quickly every day.
Using proper SEO techniques for your online business website can help grow your business very rapidly. SEO can help business grow much faster than advertising. We at Digitronix Global help build your business and give it new horizons to shine as the morning star. People performing search on Google are actively looking for something which fulfills their requirement, be it a product, service or information. There are basically three different types of searchers:
o   Navigational: In this search is done for a particular website or page. You would more than likely see keywords used like Facebook, Amazon, eBay, or other brand websites.
o   Informational: in this, searching is simply done for seeking information. The information can be about anything, such as how to do something, about the weather, or something about a celebrity.
o   Transactional: This type of searcher is seeking to do something. They might be searching to make a purchase or to download a free eBook.
While considering your SEO techniques, think about these three different types of buyers. A buyer brought to your website through search engines that are-
      simply searching, 
      seeking information or
      Is ready to make a purchase.
When someone reaches your website, it should be very valuable. This lead brought by the search engines can be a good chance to turn into a very good new business lead. Website visitor always Intent if they find the information valuable. If they intent, it means they are looking for what you have on your website. This type of intent is not possible with outside advertising.
Digitronix Global SEO team is able to provide online business with much more targeted leads than any other form of marketing. Many people think about SEO as setting up your website so that it is search engine friendly. Having a search engine friendly website is very important for your business, but SEO can also help business in other ways. Your existing marketing can also play a big role in successful SEO. If you creating a website that has very useful and high quality content, but don’t take the time to market, promote and sell it, then Search Engine would not know about your websites existence. If searchers don’t visit your website the search engines will completely ignore it, which means you will not receive good and high quality traffic to your website.
The returns from using successful SEO practices are much higher than different forms of advertising. For example, pay per click (PPC) ads is very rarely successful to help maximize your profits. It can also be very expensive to advertise in Google’s search results, and the click through rates never makes it worth your time and effort. Less than 10% of the people click on ads in Google’s search results. Most searchers will click on an organic type listing instead. Banner ads have very bad click through rates, and most marketers will still invest more money into ads than they will into SEO.
Running online ads is a great way to get a quick return of sales for start-up websites.  But over the long run, coming up with an SEO plan will reap higher rewards in the future.
If you are interested in SEO Services feel free to contact Digitronix Global and we can help provide a strategy for your business.

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