How Facebook Graph Search Beneficial for Business and User

The Internet gurus are talking about the new Facebook Graph search because the feature affects users differently. A business Facebook page may get different results than a personal page. This new feature of Facebook has significant social media marketing benefits for businesses of all sizes of business.

Graph Search gives the user a new experience of visual search features for people, places, photos or interests. It is a compilation of information offered by friends or by public information available on Facebook. The information available is categorized according to the number of likes it has got. Most importantly, the tool is best to get access to information more easily. For instance, while traveling, this tool can be used to find friends, businesses, restaurants or any information about that area.

Opinions
There are varied opinion points of the Internet analysts. While some suggest that the sharing of data between friends is powerful and good idea, while some think that it could also have drawbacks, as the average user may have little data to share – or could offer bad results or those that are irrelevant.

Whereas from a business point of view this could be good news, especially for those business pages having hundreds and thousands of likes. This may offer great social media marketing opportunities, allowing businesses to market to specific groups more efficiently.

The new Facebook Graph search can help businesses in two ways; first by getting their information exposed and allowing people to find them; secondly, by offering a platform rich in research and development opportunities.

The Research Opportunities
Conducting research on a market or on product development can be very expensive for any business size. It is very expensive to find a group of people to tell you what they like or dislike about a product. We have often addressed mall polls or surveyors who come to your house for our view points and we turned them away. Whereas, Graph Search, is driven by information that Facebook users make. These users freely give their opinions about their likes and dislikes without a company even asking for opinion. This graph allows researchers to search through the public data freely available on Facebook.

Lead generating benefit

Finding targeted leads becomes easier with Graph Search. It helps in targeting audiences of specific segments based on their location, likes and even about their friends likes. According to Brian Blau, an analyst at Gartner, “This new tool, could give businesses a better signal of a Web user’s interest.”

The Offer
While this new graph search could be an add-on of a social media marketing advantage to online marketers than it is to the average social user. Facebook has to clarify whether this new beta-testing graph will be offered to advertisers to give them the ability to target consumers.

In the meanwhile, website designers and owners are preparing their social media pages to attract new fans and likes. If this tool is ever offered to advertisers, they should be prepared before hand for it. Advertisers can also take help from a social media expert to make sure your fan base and likes pages is ready to take this new challenge.