With the advent of mobile
age, the internet usage had an explosive growth in 2014. Mobile SEO has also
moved from the category of “Someday” to “Priority”. With a sudden surge in the
mobile internet uses, the competency for establishing your business existence
among the mobile users have also grown extensively. If you do not own a mobile
friendly website yet, it is the right time to invest in building a
responsive website for promoting your business among mobile users. Our
highly profession team at Digitronix Global can help develop one for your
business. However, owning a mobile site is not enough to draw mobile user’s attention
towards your services. But unique and successful mobile SEO strategies should
be adopted for receiving fruitful results in this competitive era.
A recent survey
conducted on behalf of Google has revealed that, 74 percent of the mobile users
search for their shopping sites with the help of search engines, while 83
percent users show inclination to make a purchase in a day and 55 percent
intent to make the purchase within an hour. This figure highlights
the growing importance of mobile marketing and it clearly signifies that, if
your website is not customized as per mobile phone screens, this will certainly
hamper search engine rankings and conversions.
A responsive web design
corresponds to the technique that makes the website responds to the device,
which is being used for viewing the web pages. It gives an unmatched viewing
experience to the mobile users. Responsive websites removes the pains of having
different websites for desktop and mobile phones. Since a single website has
the ability to optimize itself as per the varied screen sizes.
With the increase in
the percentage of mobile users has boosted notably in last few months, it is
very important to implement mobile SEO strategies successfully on the website to
improve business productivity. It is important to know that no mobile SEO
techniques will do a miracle for escalating your business unless you own a
responsive web design. The increase in mobile usage in past few months is
because people use social networks through mobile. Which has help optimized
social media existence, giving a positive impact on the business conversions. A
social presence of your business will add to your site’s implication and
visibility.
Importance
of Mobile SEO
When we search on desktop
version of Google, it shows eight paid ads above the fold, still left with
space for a map and three organic searches accompanying some local packs.
Contrary to this, in mobile version of Google, the case is completely
different. It shows only two paid ads above the fold with only one organic
search that pops over the mobile screen. This single organic search has the
benefit of being the only one on the page thus grabbing more attention of users.
Unquestionably, Google
has started favoring responsive websites. This is why mobile SEO has become
mandatory for online businesses, if they really want to enjoy the taste of
success in this competitive marketplace. Google is consistently attempting for
improving mobile user experience. Digitronix Global can help follow this mobile
strategies, that falls in alignment with the goal and this will surely impart
success to the website owners.
How
Mobile SEO Improve Business ROI
Every business tries to
get its Return on Investment (ROI) in shortest period while some businesses
want a significant increase in their ROI. With the current trend of mobile
phones and tablets, mobile SEO is also gaining its importance. Meanwhile, it is
equally important to analyze how mobile SEO helps in improving business ROI.
For a successful online
business, monitoring Google actions is very essential. With the launch of design
improvements in its search engine, Google has shown a greater inclination
towards the mobile and tablet users. An annual report was launched recently,
which shows that a great deal of Google searches is done through mobile with
the increase in adoption rate of smartphones and tablets.
Developing RWD sites
will eventually show improvement in business ROI because the usage of net
through mobile has increased in the recent years. The best example of business
with improved ROI is E-Commerce websites. Majority of mobile and tablet users
searches for making a purchase through an online shopping portal. If your site
is ranking well on Google’s mobile version of search engine, then it will
positively influence the ROI of your business. Consumers are visiting websites
through mobile at a rate double than desktop. If your site is not mobile
friendly then, you might lose a significant percentage of your valuable
customers including, those who are searching for your store information and those
who are purchasing from your store.
Impact
of Mobile SEO on Local Businesses
Whenever we come across
the word ‘local’, the first thing that strikes our mind is “Something or
someplace nearby”. The latest keyword research conducted by Bryson Meuner at
Resolution Media, in the 1st quarter of 2013 shows that, majority of
searches were performed through mobiles and tablets for local ATM machines
(99%), bars (97%) and restaurants (88%). The research was conducted using the
keyword tool of Google.
Another survey
done by Our Mobile Planet has revealed that 94 percent of mobile users
have searched for getting local information and around 84 percent has taken
action as well. BIA/Kelsey has forecasted that there will be a massive growth
in the volume of mobile searches in the upcoming years. Google itself has
predicted that the percentage of mobile searches will surpass desktop searches
in the coming years. You can assume these forecasts as self-prophecies because
if you have also searched anything on Google through a mobile device, you must
have noticed that the location has a significant impact on your searches.
Hence, it is mandatory that businesses capitalize this trend. Let us assume that
you own a restaurant in a locality, and someone has searched through mobile
about the restaurants in that locality. Now, if you have used the Mobile SEO
strategies accurately, then surely your website will be displayed in
the top list of organic searches. And the user will definitely visit
your website to go through your restaurant menu. It will not only help in
increasing traffic over your website but will also help in improving
conversions.
From all these
examples, you can easily understand how an effective Mobile SEO strategy will
help your business to become popular and known among the mobile users. If you
have not applied any of the Mobile SEO strategies yet on your website, the time
has come when you think about this sincerely. We at Digitronix Global can help
put your site on top of the organic search list.
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