Maintain Your Website and Grow Your Web Business

Maintain Your Website and Grow YourWeb Business

1. Road to advance web business: - Web is an unlimited horizon of opportunity, it requires knowledge to explore and can be molded according to the needs and requirements. The world of web is a revenue generating machine and with the new advancements in internet, new ways and means to earn money is always possible. Web is a world of possibilities and always be kept updated so that unlimited revenue can be obtained in less time and cost. To keep generating money, here are few ways that can help develop web business, such as:-

·         Never say no to a new business opportunity;

·         Look for strategy developers who can join hands with you;

·         The content should always be new and must connect with the its audience;

·         New ways should be generated to keep it fresh and lively.

2. Guidelines for better outcome of your web business: - It is important to know what your customers want from your website. What is the number of visitors? And how many of them are getting converted into buyers. What’s the perfect ways to let your visitor’s respond according to your requirements? You got your analytics installed, but there should be link between the analytics with your business perspectives.

Color choice differs from person to person. It’s always advisable to test what you want to put on your website before making it online. Important things like- buttons color, the specific call option in your e-mail newsletter or the type of layout style can be pre- checked before making it online. The visitors may or may not like the style and color of your site which can detract them from the website. So, it is recommended to test, in order to know what is best for the website according to the preferences of your audience. Keeping customer demand in mind will drive in more traffic to the site and thus helps in generating more revenue for the company.

3. Cultivate maximum output of your website: - Always keep a watch on the performance of the website and develop new ways and means to improve it, so that it generates more revenue for the company. You can keep a check through some of the measures, such as-

·         Less buffering should be there, so that the speed is up.

·         How the website software is advanced?

·         Software especially, security patches and others should be up to date and running.

·         All the plug-ins and applications installed should be updated on the website.

·         Technical availability of search engines, such as sitemaps must be present.

4. How do you aspire to advance your knowledge on web development?

Web is an evolving process that modulates itself with the change in time. What we use today may not be of relevance tomorrow. So, it should be marked that your site is kept updated as per the internet advancements with the most recent applications and software’s which will drive in  more income. In order to keep the site updated with the latest technology, the knowledge to work on web and develop it should also be there. We can consider these points for it:-

·         Whether online or offline, Networking is suggested to be done in a healthy environment;

·         Be an active participator in social media groups forums/discussion boards, mailing lists and online gathering of different webmasters;

·         Offline networking should be done with other webmasters or industry members; and

·         Publications like- books, white papers, magazines should be read to know more about the relevant topic.

Steps to Successful Website Development

·         Website target should be pre-set

·         Websites blueprint should be ready

·         Should be aware about how to start a website

·         Should know the necessity of positioning of the website

·         How to get started with launching of a Website

·         Advancing of website and measuring its results

·         Maintaining a website and advancing your web business

3 Best Tools for Responsive Web Design

Responsive Web Design is the need of the time. Companies are coming up with this new advent in the web world to put forth their command on the market. There are 3 basic and most important elements on which the Responsive web Design is based on:-

1. Flexible/Fluid grid,

2. Responsive Images and

3. Media Queries

The best tools are those that help you to achieve the elements necessary to make your site responsive on as many devices and screen sizes possible.

1.         Prebuilt Flexible/Fluid Grids: - Prebuilt flexible/fluid grids can quickly download and helps save time and get your responsive site completed easily and effectively. The other benefit of using prebuilt grids, such as the Golden Grid System, is because it easily adapts 16 to 8 or 8 to 4 columns through “folding”. The Golden Grid System also has a small browser overlay that will expose the grid on your page so you can test your design.

The 1140px CSS Grid is another good prebuilt flexible/fluid grid you can use. This tool allows you to design from a wide desktop resolution down to the smallest of devices. It is best fit into the 1280 monitor but is also fluid and adapt to smaller monitors correctly.
Responsive Calculator is also helpful in workflow as well. A responsive calculator will calculate pixels to percentages and also will generate CSS rules that can then be easily copy/pasted into your style sheets.

2.         Tools for Responsive Web Design Images and Text: - In order to have Responsive Web Design, it is required to have responsive images and text. The Filament Group’s Responsive Images can be best used for achieving fluid images and text. Responsive Images allows sending appropriately sized images based on the screen resolution. Adaptive Images is based on this same premise. However, with Adaptive Images by Matt Wilcox, PHP and some JavaScript are used to serve the appropriate image size but without the extra mark up.

As for responsive text, there is some plug-ins available to help improve the workflow. jQuery plug-in and  FitText can be well used to make font sizes flexible which helps to achieve scalable headlines. The headlines will fill the width of the parent element. To make bold blocks of text resize responsively you can use the Slab Type Algorhythm.

3.         Media Queries: - Once you can envision the fluid/flexible layout of your site along with how to make your images and text responsive across all devices, now there is a need to concern yourself with media queries. Media queries are necessary to shift the pages elements into a responsive state.

CSS3-Mediaqueries.js is a tool that will enable appropriate rendering on older versions of Internet Explorer and other browsers. Adapt.js is a tool that detects browser dimensions of the user’s device and works correctly with older and newer browsers.

The Categorizer is another helpful tool that will assume devices being used are mobile unless the user’s tablet or desktop informs otherwise. Using the Categorizer allows service of the resources to the browser sympathetically.

These are some of the best Responsive Web Design tools available, but are in no way an all-inclusive list. There are many tools available to help improve the workflow. When Responsive Web Design is used, it will gradually become an essential tool to have as many as possible so that the designers can come up with best design in the least amount of time. Many web designers will attest that one of the quickest and most effective ways to improve workflow is to use shortcuts available which do not decrease their creativity. Allowing Responsive Web Design generator tools take on some of the busy-work will not affect the overall creativity of the site. It gives the web designer, more time to focus on making your design fresh and unique.

How Facebook Graph Search Beneficial for Business and User

The Internet gurus are talking about the new Facebook Graph search because the feature affects users differently. A business Facebook page may get different results than a personal page. This new feature of Facebook has significant social media marketing benefits for businesses of all sizes of business.

Graph Search gives the user a new experience of visual search features for people, places, photos or interests. It is a compilation of information offered by friends or by public information available on Facebook. The information available is categorized according to the number of likes it has got. Most importantly, the tool is best to get access to information more easily. For instance, while traveling, this tool can be used to find friends, businesses, restaurants or any information about that area.

Opinions
There are varied opinion points of the Internet analysts. While some suggest that the sharing of data between friends is powerful and good idea, while some think that it could also have drawbacks, as the average user may have little data to share – or could offer bad results or those that are irrelevant.

Whereas from a business point of view this could be good news, especially for those business pages having hundreds and thousands of likes. This may offer great social media marketing opportunities, allowing businesses to market to specific groups more efficiently.

The new Facebook Graph search can help businesses in two ways; first by getting their information exposed and allowing people to find them; secondly, by offering a platform rich in research and development opportunities.

The Research Opportunities
Conducting research on a market or on product development can be very expensive for any business size. It is very expensive to find a group of people to tell you what they like or dislike about a product. We have often addressed mall polls or surveyors who come to your house for our view points and we turned them away. Whereas, Graph Search, is driven by information that Facebook users make. These users freely give their opinions about their likes and dislikes without a company even asking for opinion. This graph allows researchers to search through the public data freely available on Facebook.

Lead generating benefit

Finding targeted leads becomes easier with Graph Search. It helps in targeting audiences of specific segments based on their location, likes and even about their friends likes. According to Brian Blau, an analyst at Gartner, “This new tool, could give businesses a better signal of a Web user’s interest.”

The Offer
While this new graph search could be an add-on of a social media marketing advantage to online marketers than it is to the average social user. Facebook has to clarify whether this new beta-testing graph will be offered to advertisers to give them the ability to target consumers.

In the meanwhile, website designers and owners are preparing their social media pages to attract new fans and likes. If this tool is ever offered to advertisers, they should be prepared before hand for it. Advertisers can also take help from a social media expert to make sure your fan base and likes pages is ready to take this new challenge.

Interesting Tips to Improving Your Web Design

Color, design, fonts, images and how your website is laid out speaks a lot about your website. These same little detailing becomes necessary to while driving traffic to the site. It also acts as an agent in projecting a particular websites success and failure. There is always a fear counting around that, visitors will exit from the website almost immediately after landing there? Here the need is to make it difficult for them to find what they are looking for. There is a requirement to make people stay on your website for longer and click on or buy stuff. This can be made possible by these 13 Web design tips. Follow these and get going:-

1. Have a polished, professionallogo--and link it to your home page: - Logo is an important part of your brand, so make sure it's located prominently on your site. A high-resolution image and feature should be placed at the upper left corner on websites every page. It's a good way of thumb to link your logo with your home page so that visitors can easily navigate to it.

2. Use intuitive navigation: - Primary navigation options are typically deployed in a horizontal menu bar at the top of the site. A side bar is a secondary navigation options underneath the primary navigation bar, or at the left-hand margin of the site. Intuitive navigation is important because confusing navigation layouts will result in people quitting a page rather than trying to figure it out. Instead of putting links to less important pages, link important pages on the top of your home page and less important stuffs at the bottom.

3. Get rid of clutter: - These days it is very easy for websites to get visually overloaded with images, to the point where our brains stop processing information when confronted with too many options. In order to maintain the visitors on your site, make sure pages do not have visual clutter like- a lot of graphics, photographs or animated gifs that would draw the visitor's eyes away from the most important part of the page. To further keep away the clutters consider limiting the links and options in the header and footer to narrow the focus even further. Another way to streamlining the pages is to keep paragraphs short and précised. A single paragraph should be no more than five to six lines."

4. Give visitors breathing room: - Try and keep enough space between paragraphs and images so the viewer has space to breathe and is able to absorb more and more of all the features your site and business have to offer. Controlling white space through layout will keep users focused on the content and control user flow. With a lot visual competition taking place on Web and mobile, less is more. Controlling white space will improve user experience, increasing returns from the website.

5. Use color strategically: - Use of neutral color palette can help project the site as the most elegant, clean and having most modern appearance. Employing small dashes of color for headlines or key graphics can help guide visitors to your most important content. It is also important to use a color palette that complements your logo and is consistent with your other marketing materials.

6. Investin good, professional photography: - Website visitors can sniff out generic photos in at a glance and they'll be left with a clannish impression of your company. I believe your company isn't a common one. So show your true potentiality to visitors by investing in professional photography. We at Digitronix Global strongly recommend that our clients invest in professional photography or purchase professional stock photos. Good photographs draw the eyes, providing an emotional connection to the written content. Poor quality photographs or that have nothing to do with your content, are worse than having no photographs. A photograph speaks a thousand words, so it should be well projected.

If you want to draw attention of your visitors to a particular piece of content or a signup button, include a photo of a person looking at the content. Eyes are immediately drawn to faces of other humans and when we see that face looking' at something, our eyes are instinctively drawn there as well.

7. Useof easy to read fonts across devices and browsers: - While choosing fonts, it should be kept in mind that people will be looking at the website not only on laptop but also on mobile devices. Some large-scaled fonts may read well on a computer monitor, but not on mobile and gradually losing the desired look and feel. It is always advised to use universal fonts. Try and pick a typeface that is easily readable and size is more than 11pt. If you're using Web fonts, try to use no more than two font families in order to ensure fast load times.

If you're using a fixed-width design, use a font size that allows a maximum of 15 to 20 words per line. If you're using a fluid design, use a font size that allows 15 to 20 words per line at 900 to 1000 pixels wide.

8. Design every page as a landingpage: - Most websites have a design that assumes a user enters through the home page and navigates into the site. This provides hosted VoIP, cloud PBX service and business phone systems. The reality is that the majority of visits for most sites begin on a page that is not the home page. Therefore, there is a need to design the site in such a way that whatever a visitor lands on any page, key information is there.

9. Respect the fold: - If top web designers are asked for design tips, almost all the Web designers recommend putting, call to action in the upper portion of your website, along with the phone number and/or email address. Regarding home page images it is suggested going against full-width sliders and encourage sliders or set images that cover two-thirds of the width allowing for a contact form to be above the fold.

10. Use responsive design: - Rather than developing a site for each device, a responsive site is designed to adapt to the browser size, making for a better user experience. And a better user experience typically translates into more time spent on your site with higher conversion rates.

11. Forget Flash: - Thanks to the ongoing dispute between Adobe and Apple, the days of Flash as an Internet standard are slowly going to a close. So, it’s better not to stay on the bandwagon when there are other options that are much more Web and user friendly. HTML5 is gaining more support on the Web, with search-engine friendly text and the ability to function on many of the popular mobile operating systems without requiring a plug-in.

12. Don't forget about buttons: - The Submit or Send button at the bottom of a Web form can be the ugliest part of a website. So designers should be encouraged to make form submission buttons so appealing visitors can't help themselves. They just can’t stop themselves from clicking it. In addition, when a visitor hovers over your submit button, it should change color, gradient, opacity or font treatment, which will attract more of their attention.

13. Test your design: - Whether different placements for a call to action are being tried or even testing different shades of a color, website optimization can make a big impact to the bottom line. A user experience manager at Bing once remarked that, Microsoft generated an additional $80 million in annual revenue just by testing and implementing a specific shade of blue!"

Is SEO Better Than Online Advertising

Is SEO Better Than Online Advertising

Agreeing to the above quote is a critical thing. As many thing advertising is best others disagree and give suggestions for SEO along with ads. Advertising is a paid form which helps advertise anything and everything. But talking technically, after watching the advertisement of a particular product, customers search for it on the web. If in case it is not available on web, customers don’t for go for buying it. Therefore, SEO is very important for especially those companies that have any kind of online business. SEO is invaluable for getting more traffic to your website. The more traffic to the website means more monetary gain. Below given are more reasons why SEO is more important than ads.

People Are Searching

With the emergence of online shopping sites, people are becoming finding it more convenient purchasing products and services online. By doing online purchase, consumers are saving a lot that physical shopping in shops. Consumers, who are planning to purchase a product, service, or need information, go for online searching for information. The number of searches that people do on a daily basis has quadrupled since 2007, and Google handles billions of searches on a day-to-day basis. The amount of products and services sold online is growing very quickly every day.

How can SEO Help BusinessGrow

Using proper SEO techniques for your online business website can help grow your business very rapidly. SEO can help business grow much faster than advertising. We at Digitronix Global help build your business and give it new horizons to shine as the morning star. People performing search on Google are actively looking for something which fulfills their requirement, be it a product, service or information. There are basically three different types of searchers:

o   Navigational: In this search is done for a particular website or page. You would more than likely see keywords used like Facebook, Amazon, eBay, or other brand websites.

o   Informational: in this, searching is simply done for seeking information. The information can be about anything, such as how to do something, about the weather, or something about a celebrity.

o   Transactional: This type of searcher is seeking to do something. They might be searching to make a purchase or to download a free eBook.

While considering your SEO techniques, think about these three different types of buyers. A buyer brought to your website through search engines that are-

      simply searching, 

      seeking information or

      Is ready to make a purchase.

When someone reaches your website, it should be very valuable. This lead brought by the search engines can be a good chance to turn into a very good new business lead. Website visitor always Intent if they find the information valuable. If they intent, it means they are looking for what you have on your website. This type of intent is not possible with outside advertising.

Digitronix Global SEO team is able to provide online business with much more targeted leads than any other form of marketing. Many people think about SEO as setting up your website so that it is search engine friendly. Having a search engine friendly website is very important for your business, but SEO can also help business in other ways. Your existing marketing can also play a big role in successful SEO. If you creating a website that has very useful and high quality content, but don’t take the time to market, promote and sell it, then Search Engine would not know about your websites existence. If searchers don’t visit your website the search engines will completely ignore it, which means you will not receive good and high quality traffic to your website.

SEOGenerates a Higher Return

The returns from using successful SEO practices are much higher than different forms of advertising. For example, pay per click (PPC) ads is very rarely successful to help maximize your profits. It can also be very expensive to advertise in Google’s search results, and the click through rates never makes it worth your time and effort. Less than 10% of the people click on ads in Google’s search results. Most searchers will click on an organic type listing instead. Banner ads have very bad click through rates, and most marketers will still invest more money into ads than they will into SEO.

Running online ads is a great way to get a quick return of sales for start-up websites.  But over the long run, coming up with an SEO plan will reap higher rewards in the future.

If you are interested in SEO Services feel free to contact Digitronix Global and we can help provide a strategy for your business.

Why Seo is important for business website ?

Why Search engine optimization is important for business website ?

In this age of technology and advancement, where Search Engine Optimization has progressed by leaps and bounds there are still those who are stuck in the Dark Ages and don’t recognize the value of SEO and SEO experts can bring in their company. With the advent of new online marketing tactics emerging in recent years, there are business owners who are thinking that they no longer need SEO.

Here’s the real deal – With the advent of newer marketing tactics, the high end need of SEO cannot be disregarded nor can it be undermined. SEO help in creating a strong business. To convince non-SEO believers out there and to reignite the interest of those who took a step back from search engine optimization in favor of other marketing tactics is a work in process.

SEO Highlights Best Sales Asset

Start considering your site as a selling tool, it’s time for a change in perspective. The best advantage of having a site is that it never gets closed, unlike your physical store or business location. It’s accessible to your customers and potential customer sitting far and wide from you. Knowing the technicalities and importance of SEO experts, can help you transform your website from a mere representation of your brand online to a hardworking sales machine.

SEO Catalyzes Offline Sales

According to a study by Nielsen, 86 per cent of consumers go online to help them make a purchase decision before they proceed to your store and actually make the purchase. Further, according to Google, 97 per cent of consumers look for local stores and brands online. SEO experts can help not only in driving online traffic to your site but also drawing foot traffic in your stores.

Advertising help draw the traffic on a particular site but maintaining an SEO is equally important. Because when customer see and advertisement, they try and search for that particular advertisement online or offline. With strong SEO campaigns, you can capture this information -hungry searchers by ranking high on search engine results pages.

Help build Credibility Online and Fosters Trust

It’s difficult enough to build a business’ credibility in the real world and it’s even more difficult to do the same in the virtual space where fraud and deception is quite rampant. According to experts, those who rank high in search engine result pages are perceived credible and the best in their field. Just by merely ranking high, you are able to increase your business’ credibility ten-folds.

Digitronix Global SEO experts will always reiterate the importance of your site. True enough, when your site’s meta description answer the intent of searchers. This way they feel that you care for their concerns, questions, needs, wants and worries. SEO is such which is able to foster trust among your target customers and potential market. As it is a known fact that in marketing, trust will eventually lead to profit.

Scalable and Cost Effective

Searchengine optimization (SEO) is significantly cheaper than traditional marketing system. Companies are recommended to hire SEO’s for the betterment of their business. They can save money if they out-sourced instead of building their own in-house SEO team. Strategic search marketing partners can be a cheaper means to gain popularity in less time and at reasonable price. Digitronix Global, a reputable SEO company can deliver great marketing results at par with global standards.

There’s no one-size that fits all SEO solution and this is one of the beauty of this online marketing strategy. Regardless of your business size and the scale of your operations, SEO can do wonders for your business. Adjustments can be done anytime within the lifecycle of your SEO campaigns to scale down or scale up depending on your need and your marketing resources. Engaging in SEO or hiring an SEO company is one of the wisest marketing investments any company can have.

SEO should not be an afterthought

For many businesses houses, SEO is just a “nice thing to have.” However, there is no arguement with the fact that majority of online traffic originates from search engines. As the marketing war has moved from offline battleground to the online space, SEO is a must incorporated stage of the any marketing strategizing and planning process. Therefore, it should not be an afterthought; rather it should be the first thing to be thought off.

Designers Favorite Responsive Design Frameworks

Designers’ Favorite- Responsive Design Frameworks

Mobile devices are the next great frontier of Internet browsing. While developing a business website, it should always be taken into consideration creating a responsive website design. Building a responsive website from scratch is not an easily job and even the most experienced web designing companies may not readily be able to create a responsive web platform on their own. Luckily, there are pre-existing responsive design frameworks that are readily available for use. Developing a business website with responsive design in mind is no longer an option but a necessity. For designers, using these platforms will definitely make the job easier and even enjoyable. We at Digitronix Global help your business get new horizon to grow through Responsive Design Framework. Our expert team helps modify your website and make it easily available for its users.

There are some most widely used responsive design frameworks that website designers all over the world use are-

·        Foundation

Being the most advanced responsive front-end framework in the world, Foundation is definitely a hit among responsive website designers. Like bootstrap, Foundation also has a 12-colum adaptable grid allowing designers to create sophisticated layouts without creating custom elements from scratch. The team behind Foundation recognizes that the process of developing a business website involves several revisions and modifications which is why this framework allows for expedient prototyping to let website designers change and manipulate design elements conveniently. Websites created using Foundation is compatible with all devices, screen resolutions and screen sizes, which have made it the most suitable one.

·        Gumby

Gumby is recommended for designers who are not very much familiar with creating a responsive website design. It is lightweight and pretty straightforward. It features only a User Interface and PSD kit so that site mockups can be created using same method. Similar to Foundation, Gumby allows for fast prototyping.

·        Bootstrap

Bootstrap is the most popular framework in creating a responsive website design. It is co-created by Mark Otto, the former Twitter web platform designer. Bootstrap is fully customizable and packs with numbers of features and components including some among others are- Navigation, Typography, Form Controls, and a Responsive Grid with 12 columns JavaScript plugins.

·        320 and Up

Responsive web design was created by web designing companies to let websites fit in small screens. Contrary to this is out-of-the-box responsive design boilerplate 320 and Up. In responsive web design framework, tiny screens are first taken into consideration and bigger screen sizes are the “responsive versions.” 320 and Up toolkit is symmetric form and contains only usable files and styles. It also has the scripts LESS and Sass, but designers can also use CSS for their convenience.

Why is Mobile SEO Important for Your Business

Why is Mobile SEO Important forYour Business?

With the advent of mobile age, the internet usage had an explosive growth in 2014. Mobile SEO has also moved from the category of “Someday” to “Priority”. With a sudden surge in the mobile internet uses, the competency for establishing your business existence among the mobile users have also grown extensively. If you do not own a mobile friendly website yet, it is the right time to invest in building a responsive website for promoting your business among mobile users. Our highly profession team at Digitronix Global can help develop one for your business. However, owning a mobile site is not enough to draw mobile user’s attention towards your services. But unique and successful mobile SEO strategies should be adopted for receiving fruitful results in this competitive era.

A recent survey conducted on behalf of Google has revealed that, 74 percent of the mobile users search for their shopping sites with the help of search engines, while 83 percent users show inclination to make a purchase in a day and 55 percent intent to make the purchase within an hour.  This figure highlights the growing importance of mobile marketing and it clearly signifies that, if your website is not customized as per mobile phone screens, this will certainly hamper search engine rankings and conversions.

A responsive web design corresponds to the technique that makes the website responds to the device, which is being used for viewing the web pages. It gives an unmatched viewing experience to the mobile users. Responsive websites removes the pains of having different websites for desktop and mobile phones. Since a single website has the ability to optimize itself as per the varied screen sizes.

With the increase in the percentage of mobile users has boosted notably in last few months, it is very important to implement mobile SEO strategies successfully on the website to improve business productivity. It is important to know that no mobile SEO techniques will do a miracle for escalating your business unless you own a responsive web design. The increase in mobile usage in past few months is because people use social networks through mobile. Which has help optimized social media existence, giving a positive impact on the business conversions. A social presence of your business will add to your site’s implication and visibility.

Importance of Mobile SEO

When we search on desktop version of Google, it shows eight paid ads above the fold, still left with space for a map and three organic searches accompanying some local packs. Contrary to this, in mobile version of Google, the case is completely different. It shows only two paid ads above the fold with only one organic search that pops over the mobile screen. This single organic search has the benefit of being the only one on the page thus grabbing more attention of users.

Unquestionably, Google has started favoring responsive websites. This is why mobile SEO has become mandatory for online businesses, if they really want to enjoy the taste of success in this competitive marketplace. Google is consistently attempting for improving mobile user experience. Digitronix Global can help follow this mobile strategies, that falls in alignment with the goal and this will surely impart success to the website owners.

How Mobile SEO Improve Business ROI

Every business tries to get its Return on Investment (ROI) in shortest period while some businesses want a significant increase in their ROI. With the current trend of mobile phones and tablets, mobile SEO is also gaining its importance. Meanwhile, it is equally important to analyze how mobile SEO helps in improving business ROI.

For a successful online business, monitoring Google actions is very essential. With the launch of design improvements in its search engine, Google has shown a greater inclination towards the mobile and tablet users. An annual report was launched recently, which shows that a great deal of Google searches is done through mobile with the increase in adoption rate of smartphones and tablets.

Developing RWD sites will eventually show improvement in business ROI because the usage of net through mobile has increased in the recent years. The best example of business with improved ROI is E-Commerce websites. Majority of mobile and tablet users searches for making a purchase through an online shopping portal. If your site is ranking well on Google’s mobile version of search engine, then it will positively influence the ROI of your business. Consumers are visiting websites through mobile at a rate double than desktop. If your site is not mobile friendly then, you might lose a significant percentage of your valuable customers including, those who are searching for your store information and those who are purchasing from your store.

Impact of Mobile SEO on Local Businesses

Whenever we come across the word ‘local’, the first thing that strikes our mind is “Something or someplace nearby”. The latest keyword research conducted by Bryson Meuner at Resolution Media, in the 1st quarter of 2013 shows that, majority of searches were performed through mobiles and tablets for local ATM machines (99%), bars (97%) and restaurants (88%). The research was conducted using the keyword tool of Google.

Another survey done by Our Mobile Planet has revealed that 94 percent of mobile users have searched for getting local information and around 84 percent has taken action as well. BIA/Kelsey has forecasted that there will be a massive growth in the volume of mobile searches in the upcoming years. Google itself has predicted that the percentage of mobile searches will surpass desktop searches in the coming years. You can assume these forecasts as self-prophecies because if you have also searched anything on Google through a mobile device, you must have noticed that the location has a significant impact on your searches. Hence, it is mandatory that businesses capitalize this trend. Let us assume that you own a restaurant in a locality, and someone has searched through mobile about the restaurants in that locality. Now, if you have used the Mobile SEO strategies accurately, then surely your website will be displayed in the top list of organic searches. And the user will definitely visit your website to go through your restaurant menu. It will not only help in increasing traffic over your website but will also help in improving conversions.

From all these examples, you can easily understand how an effective Mobile SEO strategy will help your business to become popular and known among the mobile users. If you have not applied any of the Mobile SEO strategies yet on your website, the time has come when you think about this sincerely. We at Digitronix Global can help put your site on top of the organic search list. 

How to Redesign Your Website Without Affecting SEO

How to Redesign Your Website Without Affecting SEO

Planning to redesign your website and give it a complete makeover? But redesigning a website can be a tricky at times, especially where you run the risk of dropping your site’s traffic. This could be a seriously challenging task that most of the business firms faces when they go for redesigning their site to give it a new touch.

Many questions arises in the mind of website owners when a new look is to be given to the website like what will be the amount of my site’s traffic on its re-launching? What will happen with the 404 errors? How the site will perform in search engine results? What has to be done to the current links of the absent pages?

There are two important ideas should be kept in mind of the Website owners or designers about sprucing up their sites’ with new looks:

ü  SEO Should Be Considered Regularly While Redesign Process

At the time of website redesign process, it is necessary for the developers, designers, and SEO experts to interact with each other regularly. It helps the designers and developers to make the changes keeping the perspective of SEO experts that helps in maintaining and improving site’s rank after its revamp.

ü  Don’t Rush After The Immediate Launch Of The Redesigned Site

Most of times, even the world’s renowned websites and brands miss very important SEO steps in the rush of meeting deadline. Maintaining site’s traffic in accordance with the SEO guidelines is more important than meeting with the deadline because unreasonable deadlines might affect the overall performance of the site over the search engines.

Steps To Be Taken During Website Redesign Process

The most common reasons of redesigning the site can be- the website looks old enough which is not able to attract significant traffic or engagement of users while revamping the website. It is advisable to incorporate few steps to save your website from huge traffic loss upon it’s re-launch.

1. Don’t Pull Down Your Old Site

Don’t pull down your old site unless the new design for the site is ready to go live. If the old site is pulled down this will impacts your current site’s traffic significantly.  As most of visitors will stop visiting the site, if they encounter the website with a message, “Website under Maintenance”.  So, if you want to continue the magic of traffic on your new site, it is necessary to maintain your old site as long as the new site doesn’t go online.                                                                                          

2. Retain the Same URL Structure or Use 301 Redirect

If you can retain the same URL structure, the new site will be saved from facing traffic loss.  Because when you change your website’s URL structure, you lose huge traffic through inbound links. You will have to conduct an enormous 301 redirect mapping campaign to get back your site’s traffic to its normal pace. So, if you are planning to alter the URL structure of your website, then you must also execute the 301 redirects to maintain your website’s traffic.

·         Benefits of using 301-redirect?

301- redirects the visitors from the old URL to the new URL. With 301-redirect, the search engines will move the value of all set up inbound links from old URLs to new URLs. For implementing the permanent change, search engines favor the 301 redirect process for old URLs

3. Execute Inbound Link Analysis

Inbound links are considerable important for developing effective SEO strategy and if you are planning to change the URL of your website during its redesign process, there is a huge risk of losing the site’s effective inbound links. Hence, it is important that a detailed inbound link analysis should be performed before proceeding with the website redesign process. This will help in understanding the link profile. In order to do so, you must know about the pages that link to your website and the source of those links. You can perform the inbound link analysis with the help of various tools available online like- Open Site Explorer that gives you a detailed analysis report for your inbounds link.

4. Check out Your Website’s Reporting before Redesign

Before revamping your website with new design and look, it is important to check out the existing site report to know about its top performing pages, top quality content and referring sites. This will help in knowing which of the web pages are contributing most to the traffic, which is the top landing sites and to which users are more engaged with. You could also know which of your landing pages are getting referral traffic.

Analyzing site’s report will help in exporting them from the current analytics package to the new site, so that the existing traffic can be retained and maintained without facing any drop.

5. Create Webmaster Accounts

Popular search engines like Google and Bing offer webmasters tools, which the webmasters can use for setting up their accounts and authenticating the possession of a website, analyzing the diagnostics of their websites, checking click-through data and search queries related to their sites. Having webmaster accounts will help in receiving messages directly from the search engines, if anything goes wrong with your website. If you are planning to move your site’s domain, you can tell it to Google, using the Google Webmaster tool to reduce any affect on the current traffic of your website.

By creating accounts on the webmaster tools of Google and Bing, you can keep a check on site before redesign as well and after redesign to ensure everything is moving smoothly.

6. Use of Vital Keyword & Phrases in Website Redesign

It is important that vital keywords of your website should be determined for their appropriate implementation during website redesign.  Evaluate the existing site’s content to know if the targeted keywords are used properly in them and adding this content to the new site, in order to retain the site’s traffic. When the website is re-launched with new design, start working on the target keyword & phrases to get visitors attention towards your services and products. The optimization of your website can be done after its re-launching, by developing relevant tags using important keyword & phrases of your website.

As you can perceive, there are various key topics to know while going through CMS migration or website redesign process, however it is very adverse that still most of the businesses are not aware of the after effects of website redesign and as a result, they lose their complete SEO power, natural search traffic, sales and search engine rankings. But if you choose to plan accordingly before the start of the redesign process, you might not lose your site’s SEO power. We at Digitronix Global help to serve you in this respect and help boost your SEO and do not let it fall. Our team can help redesigning your site in the most attractive way possible at affordable price.