Social Media Secrets to Boost Your Online Store

Social Media Secrets to Boost Your Online Store-

Today, the market offers tough competition which can be easily won with the help of social media. Almost every brand has pages on Facebook and accounts on Twitter but these basic steps are not enough to devise a workable E-commerce social media strategy.
Here are 5 social media strategies that can boost your online sales and improve your Return on Investment while bringing you among top business makers in the market.
                                     

Choose All but Preferable Social Media Networks
The question of choosing all social media networks or a few always makes it difficult to devise a strategy. A broad-spectrum approach is to choose all social media networks if you can afford to hire social media experts for your online presence management and customer relations management
In case of limited amount of time and resources, which is quite common, it is ideal to choose preferable social media networks. Here are some tips to choose preferable social media networks.

• Facebook is a social networking site used by people from the age of 10 to 80 therefore Facebook cannot be missed while devising your social media strategy.
• Twitter is used for branding and business marketing. If you have an established business but you keep introducing more products then Facebook alone is a good option. But if you have a new or established business and you want to create brand hype then Twitter along with Facebook are good to choose.
• If you have female audience in majority with age range of 20 to 50 then don’t forget to pin Pinterest in your social media strategy.
• For B2B marketing, LinkedIn is a good option.
• If your brand depends more on images and photos then choose Instagram to keep your products and services in touch with the customers.

Monetize Social Networks
As stated earlier, almost 39% Americans like Facebook pages to research about products which means that online stores operating in US already have 39% conversion chances. In the same perspective, globally operating online stores have higher conversion rate. Monetizing your social networks requires estimating possible ROI, setting up goals and converting prospects into customers. The true picture of today’s eCommerce is similar to brick-and-mortar commerce. Here are some tips to monetize your social networks.

• Replying to the queries of your subscribers and page visitors is as important and replying to a customer standing in your shop.
• Responsiveness is the key to build trust. Give response to individuals while maintaining an optimistic and neutral approach even in case of brand controversy.
• Keep feeding the visitors and subscribers with interesting content. Find out hottest social media trends, share content on trends from other pages and ask for customer review while keeping your presence neutral.
• Share content which drives traffic from social networking sites to your website.
• Share content of other brands to establish on-network links.

Use Hashtags
Using tens of hashtags may seem inappropriate for a selfie but for brands, it is an exception to use hashtags. Hashtags are among key marketing, branding and advertising tools that simultaneously perform multiple functions for you including these.

• Content organization
• Adding uniqueness and value
• Increasing social media exposure
• Building on-network links
• Generating user interest

Curate Third-Party Content
There are two purposes of your social media presence.

• Driving traffic to your online store
• Growing customer base

Other-Than-Text Media Optimization
There are two reasons to focus more on media other than text.Firstly, search engine primarily Google trends of page rank optimization have changed. Ideally, text content comprising of 1000 to 3000 words is considered informative and comprehensive for topic coverage. On the other hand, producing 8 second videos and audios and posting photos or graphic images takes lesser production time.
Secondly, people tend to share photos, videos and audio more than text content. This is the reason that text blogs are upgrading their web pages for other types of media and photo specialty forums like Instagram and Pinterest are becoming more popular. Photos, videos and audios are also ideal media for mobile audiences. If you have developed your online store app then sharing photos, videos and audios with customers would bring more profit.