How Facebook Graph Search Beneficial for Business and User

How Facebook Graph Search Beneficial for Business and User 

The new Facebook Graph search has the Internet gurus talking about. That may be because the feature affects users differently. A business Facebook page may get different results than a personal page. This new feature may have significant social media marketing benefits for businesses of all sizes.

                                                                           

Defined :-
Essentially a Graph Search gives the user visual search features for people, places, photos or interests. It is a compilation of information offered by friends, or by public information available on Facebook. The information available to users is categorized according to the number of Likes it has gotten. Essentially, the tool gives you access to information more easily. For instance, when traveling, you could use the tool to find friends, businesses, restaurants or interests in that area.

Opinions :-
Internet analysts suggest that the sharing of data between friends could be powerful, but could also have it’s drawbacks, as the average user may have little data to share – or could offer bad results or those that are irrelevant. However, from a business point of view this could be good news, especially for those business pages that have hundreds and thousands of likes. This may offer great social media marketing opportunities, allowing businesses to market to specific groups more efficiently. McDonald’s could market to a group of fans who go to a local football game on Monday night. So if you are an advertiser with a good reputation and one who has a lot of fans this new Graph search could be very beneficial.

The Benefits :-
The new Facebook Graph search can help businesses in two ways; first by getting their information exposed and allowing people to find them; secondly, by offering a platform rich in research and development opportunities.

The Research Opportunities :-
For businesses of all sizes conducting research on a market or on product development can be very expensive. Think of how expensive it is to find a group of people to tell you what they like or dislike about a product. Just think of all those mall polls, or surveyors who come to your house. How many times have you turned them away. Graph Search, on the other hand, is driven by information that Facebook users make. These users freely give their opinions about their likes and dislikes without a company even needing to ask. This graph allows researchers to search through the public data freely available on Facebook. The only drawback to using the Graph search is that it renders different results for different users, so companies will need to have multiple user profiles to build up their relevant research needs.

The Lead Generating Benefits :-
Graph Search also increases your opportunities in finding targeted leads. It allows you to target audiences in specific segments based on location, their likes and what their friends likes are. This new tool, according to Brian Bl auk an analyst, could give businesses a better signal of a Web user’s interest.

The Offer :-
While this new graph search could be more of a social media marketing advantage to online marketers than it is to the average social user, Facebook, has yet to say whether this new beta-testing graph will be offered to advertisers, giving them the ability to target consumers. Still, website designers and owners are getting their social media pages ready to take on new likes and fans. If the graph is ever offered to advertisers, they better be prepared when the moment is right. You may want to get help from a social media expert to make sure your fan base and likes pages is ready to take this new challenge on.

Social Media Secrets to Boost Your Online Store

Social Media Secrets to Boost Your Online Store-

Today, the market offers tough competition which can be easily won with the help of social media. Almost every brand has pages on Facebook and accounts on Twitter but these basic steps are not enough to devise a workable E-commerce social media strategy.
Here are 5 social media strategies that can boost your online sales and improve your Return on Investment while bringing you among top business makers in the market.
                                     

Choose All but Preferable Social Media Networks
The question of choosing all social media networks or a few always makes it difficult to devise a strategy. A broad-spectrum approach is to choose all social media networks if you can afford to hire social media experts for your online presence management and customer relations management
In case of limited amount of time and resources, which is quite common, it is ideal to choose preferable social media networks. Here are some tips to choose preferable social media networks.

• Facebook is a social networking site used by people from the age of 10 to 80 therefore Facebook cannot be missed while devising your social media strategy.
• Twitter is used for branding and business marketing. If you have an established business but you keep introducing more products then Facebook alone is a good option. But if you have a new or established business and you want to create brand hype then Twitter along with Facebook are good to choose.
• If you have female audience in majority with age range of 20 to 50 then don’t forget to pin Pinterest in your social media strategy.
• For B2B marketing, LinkedIn is a good option.
• If your brand depends more on images and photos then choose Instagram to keep your products and services in touch with the customers.

Monetize Social Networks
As stated earlier, almost 39% Americans like Facebook pages to research about products which means that online stores operating in US already have 39% conversion chances. In the same perspective, globally operating online stores have higher conversion rate. Monetizing your social networks requires estimating possible ROI, setting up goals and converting prospects into customers. The true picture of today’s eCommerce is similar to brick-and-mortar commerce. Here are some tips to monetize your social networks.

• Replying to the queries of your subscribers and page visitors is as important and replying to a customer standing in your shop.
• Responsiveness is the key to build trust. Give response to individuals while maintaining an optimistic and neutral approach even in case of brand controversy.
• Keep feeding the visitors and subscribers with interesting content. Find out hottest social media trends, share content on trends from other pages and ask for customer review while keeping your presence neutral.
• Share content which drives traffic from social networking sites to your website.
• Share content of other brands to establish on-network links.

Use Hashtags
Using tens of hashtags may seem inappropriate for a selfie but for brands, it is an exception to use hashtags. Hashtags are among key marketing, branding and advertising tools that simultaneously perform multiple functions for you including these.

• Content organization
• Adding uniqueness and value
• Increasing social media exposure
• Building on-network links
• Generating user interest

Curate Third-Party Content
There are two purposes of your social media presence.

• Driving traffic to your online store
• Growing customer base

Other-Than-Text Media Optimization
There are two reasons to focus more on media other than text.Firstly, search engine primarily Google trends of page rank optimization have changed. Ideally, text content comprising of 1000 to 3000 words is considered informative and comprehensive for topic coverage. On the other hand, producing 8 second videos and audios and posting photos or graphic images takes lesser production time.
Secondly, people tend to share photos, videos and audio more than text content. This is the reason that text blogs are upgrading their web pages for other types of media and photo specialty forums like Instagram and Pinterest are becoming more popular. Photos, videos and audios are also ideal media for mobile audiences. If you have developed your online store app then sharing photos, videos and audios with customers would bring more profit.