How Facebook Graph Search Beneficial for Business and User

How Facebook Graph Search Beneficial for Business and User 

The new Facebook Graph search has the Internet gurus talking about. That may be because the feature affects users differently. A business Facebook page may get different results than a personal page. This new feature may have significant social media marketing benefits for businesses of all sizes.

                                                                           

Defined :-
Essentially a Graph Search gives the user visual search features for people, places, photos or interests. It is a compilation of information offered by friends, or by public information available on Facebook. The information available to users is categorized according to the number of Likes it has gotten. Essentially, the tool gives you access to information more easily. For instance, when traveling, you could use the tool to find friends, businesses, restaurants or interests in that area.

Opinions :-
Internet analysts suggest that the sharing of data between friends could be powerful, but could also have it’s drawbacks, as the average user may have little data to share – or could offer bad results or those that are irrelevant. However, from a business point of view this could be good news, especially for those business pages that have hundreds and thousands of likes. This may offer great social media marketing opportunities, allowing businesses to market to specific groups more efficiently. McDonald’s could market to a group of fans who go to a local football game on Monday night. So if you are an advertiser with a good reputation and one who has a lot of fans this new Graph search could be very beneficial.

The Benefits :-
The new Facebook Graph search can help businesses in two ways; first by getting their information exposed and allowing people to find them; secondly, by offering a platform rich in research and development opportunities.

The Research Opportunities :-
For businesses of all sizes conducting research on a market or on product development can be very expensive. Think of how expensive it is to find a group of people to tell you what they like or dislike about a product. Just think of all those mall polls, or surveyors who come to your house. How many times have you turned them away. Graph Search, on the other hand, is driven by information that Facebook users make. These users freely give their opinions about their likes and dislikes without a company even needing to ask. This graph allows researchers to search through the public data freely available on Facebook. The only drawback to using the Graph search is that it renders different results for different users, so companies will need to have multiple user profiles to build up their relevant research needs.

The Lead Generating Benefits :-
Graph Search also increases your opportunities in finding targeted leads. It allows you to target audiences in specific segments based on location, their likes and what their friends likes are. This new tool, according to Brian Bl auk an analyst, could give businesses a better signal of a Web user’s interest.

The Offer :-
While this new graph search could be more of a social media marketing advantage to online marketers than it is to the average social user, Facebook, has yet to say whether this new beta-testing graph will be offered to advertisers, giving them the ability to target consumers. Still, website designers and owners are getting their social media pages ready to take on new likes and fans. If the graph is ever offered to advertisers, they better be prepared when the moment is right. You may want to get help from a social media expert to make sure your fan base and likes pages is ready to take this new challenge on.

Social Media Secrets to Boost Your Online Store

Social Media Secrets to Boost Your Online Store-

Today, the market offers tough competition which can be easily won with the help of social media. Almost every brand has pages on Facebook and accounts on Twitter but these basic steps are not enough to devise a workable E-commerce social media strategy.
Here are 5 social media strategies that can boost your online sales and improve your Return on Investment while bringing you among top business makers in the market.
                                     

Choose All but Preferable Social Media Networks
The question of choosing all social media networks or a few always makes it difficult to devise a strategy. A broad-spectrum approach is to choose all social media networks if you can afford to hire social media experts for your online presence management and customer relations management
In case of limited amount of time and resources, which is quite common, it is ideal to choose preferable social media networks. Here are some tips to choose preferable social media networks.

• Facebook is a social networking site used by people from the age of 10 to 80 therefore Facebook cannot be missed while devising your social media strategy.
• Twitter is used for branding and business marketing. If you have an established business but you keep introducing more products then Facebook alone is a good option. But if you have a new or established business and you want to create brand hype then Twitter along with Facebook are good to choose.
• If you have female audience in majority with age range of 20 to 50 then don’t forget to pin Pinterest in your social media strategy.
• For B2B marketing, LinkedIn is a good option.
• If your brand depends more on images and photos then choose Instagram to keep your products and services in touch with the customers.

Monetize Social Networks
As stated earlier, almost 39% Americans like Facebook pages to research about products which means that online stores operating in US already have 39% conversion chances. In the same perspective, globally operating online stores have higher conversion rate. Monetizing your social networks requires estimating possible ROI, setting up goals and converting prospects into customers. The true picture of today’s eCommerce is similar to brick-and-mortar commerce. Here are some tips to monetize your social networks.

• Replying to the queries of your subscribers and page visitors is as important and replying to a customer standing in your shop.
• Responsiveness is the key to build trust. Give response to individuals while maintaining an optimistic and neutral approach even in case of brand controversy.
• Keep feeding the visitors and subscribers with interesting content. Find out hottest social media trends, share content on trends from other pages and ask for customer review while keeping your presence neutral.
• Share content which drives traffic from social networking sites to your website.
• Share content of other brands to establish on-network links.

Use Hashtags
Using tens of hashtags may seem inappropriate for a selfie but for brands, it is an exception to use hashtags. Hashtags are among key marketing, branding and advertising tools that simultaneously perform multiple functions for you including these.

• Content organization
• Adding uniqueness and value
• Increasing social media exposure
• Building on-network links
• Generating user interest

Curate Third-Party Content
There are two purposes of your social media presence.

• Driving traffic to your online store
• Growing customer base

Other-Than-Text Media Optimization
There are two reasons to focus more on media other than text.Firstly, search engine primarily Google trends of page rank optimization have changed. Ideally, text content comprising of 1000 to 3000 words is considered informative and comprehensive for topic coverage. On the other hand, producing 8 second videos and audios and posting photos or graphic images takes lesser production time.
Secondly, people tend to share photos, videos and audio more than text content. This is the reason that text blogs are upgrading their web pages for other types of media and photo specialty forums like Instagram and Pinterest are becoming more popular. Photos, videos and audios are also ideal media for mobile audiences. If you have developed your online store app then sharing photos, videos and audios with customers would bring more profit.

How to Convert Website Visitors into Customers?

How to Convert Website Visitors into Customers?
Website means business It is very necessary that you have a proper plan and implementation strategy to better your website conversion rate. Better conversion rate of your website will boost up your business and delivers the main objective of your site. Making strategy and implementing it can become a bit tricky and time consuming so here we are telling you about how you can improve the conversion rate of your site. These small steps will help your site in longevity.

                                                                     

Goals of your E-Commerce website should be clear.
Your website works as your virtual storefront and, bringing more business is the main goal of your website. You need to make sure that your website provides an Unique Value Preposition- which simply ensures the visitor to buy from your site and why should he buy from your site? Once that is developed, make sure that the design, messages, media, content, services and overall experience mirror that value proposition so that customers know exactly why they are at your site. When your website will deliver the need of the visitor there will be no reason that the conversion rate of your site doesn’t improve.

Find out your ideal web visitor and try to target them. It is very important to know that every website is not for everyone and one should never try to make it so. Turning a visitor into a customer requires certain strategies. Like understanding the internet behavior of the visitor with utmost priority. You can use quantitative data like Google analytics and other online tools to scale the visits on your site, also qualitative data from customer feedbacks can be really helpful.

Why customer should believe you? If you can answer this question, well, then you are one step ahead of your competitors. This is the most basic question any visitor or potential customer asks, “Why should he believe you and not anyone else?” You need to find ways to make a better relationship between you and your customer, make sure he believes in your company and your products. Your online storefront increases reliability and credibility of your business, it is very important that your website reflects the true self of your product and you don’t make any false promises about your company or product. Your first impression on your customer will be life long, you don’t want to mislead him with any kind of rubbish.

Keep A Consistent Flow Of Relevant Content.Content on your website is very important, Google and other search engines works on a “Quality Based Search Algorithm” for their search results and gives rank to every website accordingly. If your website has quality content your chances of featuring in top search results is high, but if your content is copied and irrelevant then your website will lost in abyss of internet. You should hire a content writer for the content on your website and make sure the content is relevant to your business and reflects according to your policy and business strategies considering all the facets of your company. Visitor should get bored by reading first few lines of your content, content should be engaging and interesting. It should be updated time to time.

Utilize Social Media To The Best. Social Media has the largest reach to the customers and the numbers are adding up every day. If you are doing business, then you would know how important it is to have a good link between your business and social media. Your business should have profile on every social site such as Face book, Twitter etc. so that your customer could find you everywhere and stay connected to you and your products all the time and they will know about any updates and new products. Your profile on social site should have your company’s address and other basic information.

Ways to Increasing Sales with Pinterest

Ways to Increasing Sales with Pinterest

Pinterest is considered as one of the most booming social networking sites, which can drive more sales than Facebook and other popular social media sites if used effectively. It means that if it is used in the right way, then Pinterest has the ability to develop stronger audience base for promoting products to increase sales. Nearly 70% users on Pinterest claim to use the website for getting inspiration for their purchasing decision.

                                                                    

Regarded as one of the fastest growing social networking platforms, Pinterest currently has over 70 million users as reported by Semiocast, which means that it becomes a necessity for the digital marketers to incline their interest towards this newly acclaimed and popular platform for enhancing their product sales over the internet. To help you learn how to use Pinterest for improving sales, I am listing here some important tips that are considered very effective for implementing Pinterest marketing strategy correctly.

Make Your Own Pinterest Strategy with Reckonable Goals
If you don’t have a defined strategy for successful implementation of Pinterest marketing for promoting your products online, then pouring hours into pinning pictures will take your business nowhere. Hence, it becomes obligatory to strategize measurable goals for achieving success through Pinterest marketing. However, before doing so, it is important to know the answers to certain questions that play crucial role in devising effective marketing plan for using this popular platform productively.
How you will use this platform for driving traffic to your website? How you will achieve assured success? Will you be able to get more leads or email signups? Make sure to create a strategy for increasing sales on a consistent level and not by taking sales to 200% followed by a significant drop.
Here are some steps for creating an effectual Pinterest strategy with measurable goals:
Create valuable content with proper hashtags and images.
Organize your Pinterest profile to make it impressive for the visitors.
Create and categorize Pin boards for making it easier for the visitors to search for a specific product on your profile.

Pin Down Your Own Products, Avoid Re-pinning!
You should include benchmarks in your strategy for the number of pins you will use for sharing on your pin board per week. It is good to re-pin, comment and like pins of other users, but it is important to pin your own product’s images on your pin board of re-pinning. Although, Pinterest is just like other popular social networking sites where sharing useful images and content of others is appreciated, but for genuineness, you must pin your own stuff. Simply re-pinning other’s stuff will not help in driving traffic to your website, which is required for increasing sales of your website online. Hence, make sure to pin down high resolution images of your own stuff to improve the sales on your website. Another thing to keep in mind is that always ensure to maintain consistency while sharing and pinning images of your own stuff for acquiring attention of users.

Display Examples of How Your Products Can Be Used
It is important to show how your products can be used by the users and this is also regarded as one of the most helpful way of promoting your products over Pinterest. You can show the way your products can be used by using the pictures and graphics. For example, if you are selling electrical equipments, you can pin images showing them in action or if you are selling accessories for women, you can pin pictures of women wearing them to help users know how they looks once worn. Amazon is world’s famous online shopping store that sells nearly all items online. When you will visit the Kitchen Gadgets board of Amazon, you will see different kitchen gadgets in action giving users a view of how they can be used.

Optimize Your Product Pages
For enhancing sales through Pinterest, driving traffic to your website is crucial because then only people will get to know about products. This could be done by optimizing your product pages by integrating Pinterest sharing buttons. Once the share button of Pinterest will be added on your product landing page, more people will share and re-pin your products on their pin boards thus extending your audience base. If you want to take additional benefit, then you can show the share count on your buttons when the concerned page is share various times because more shares adds reliability and it also represents that more people are interested in sharing your products with followers and friends.

Use Rich Pins Instead of Pins
Use of Rich pins is advantageous for E-commerce online stores since they have to include product availability, info, and real time pricing on where to purchase products. As soon as a user hits “SEARCH” button on Pinterest, the rich pins will show the tagged stuffs that consists of links displaying the shoppers from where to purchase the product even when the image is not from the original ecommerce online store.In this pin, you can see that this product can be purchased from etsy.com. Moreover, you can easily visit the concerned website by clicking on the “Visit Site” button.

Invest Your Resources and Time for Getting Effective Visuals You might use high quality content and strategy on your website or ecommerce store, but if you Pins are not optimized according to the requirements of Pinterest, then they will not get re-pinned and liked. Hence, invest your resources and time effectively for making your pins shareable and interesting among the users. Always make sure that people share images on social media sites for making impressions within their friends and family members, hence effective visuals play significant role in getting re-pinned again and again thus increasing the chances of better traffic on your website.

how to build the perfect website

How to build the perfect website :-

If you want to get your business online but lack the technical skills to do so in-house, you will need the help of a web designer. But what qualities should you look for, what can you expect to pay and how long should a project take?
                                                                         

Finding the right web designing company
Top designers can adapt their style to suit clients’ needs, and this should be evident in their portfolios.
Successful designers tend to be part of online communities, such as Behance or Coroflot, and can rate each other’s designs and portfolios, which helps improve their skills. Before hiring a designer, take a look at their pages on these sites to get a feel for their work
Three things your website should achieve
Clean design
Your site should load quickly, feature high-resolution imagery and be separated into crisp and clean sections that are easy to navigate.
Mobile friendly
Responsive web design involves ensuring a site looks as good on a mobile device as it does on a desktop. More people now access the internet from mobile devices than desktops, so failure to get up to speed means you’ll be left behind.
Easy navigation
You need to determine the actions you want customers to take on any given web page and make it easy for them to do so. This could range from making a purchase or subscribing to your email newsletter.

Increase Traffic to Your Website with SEO

Increase Traffic to Your Website with SEO
Are you trying hard to get more visitors for your website? Well, you are definitely not alone. As it turns out everyone is trying to come up with the magic sauce to boost their traffic and get their site onto the top of Google’s search page. Search engine optimization or SEO no longer constitutes of some basic rules, but rather needs efforts to turn your entire site into a well-oiled machine. There are countless tricks and tips to improve the SEO performance of your website.

                                                                       

Some of the best ones have been mentioned below:

Content – always remember that when you create content it is not for search engines but for humans. It is very important to include some keywords on the webpage; however you need to make sure that the content is also meaningful and important. Search engines like relevant and fresh content. Most of the times the websites include similar content which make it important to include a blog. So try to update your blog regularly

Page title – try to keep your page title below 70 characters and include 3 or less long tail keywords. Try to keep the page title unique and descriptive in terms of the content that follows.

Heading tags – try to include 1-2 heading tags (H1) into your page which includes keywords describing the page content. Try to avoid keyword stuffing, and keep the keywords conversational. Include a few H2 heading tags below the H1 tags in order to break up your content. Google usually recognizes these tags as an indicator of what the page contains.

Meta descriptions – Meta descriptions are actually the information given below the search result link. Their main purpose is to describe your website content to the user. Usually kept below 150 characters they contain minimum 2 keywords being used in the page title. Meta descriptions are the only way to convey why someone should visit your website.

URL – try to begin the URL by putting the most important keyword first. Always use hyphens in order to separate words. Google’s search bots consider hyphens as word separators however they haven’t been programmed to recognize underscores. The URL for most blog posts usually contains the page location followed by a keyword rich title usually separated by hyphens.

Images – all the images used on a webpage must have keywords included in the file name. Similar to the structure of the URL, each word must be separated with hyphens. Also make sure that you include alt-text as an attribute in the HTML which is readable by search engines.

Internal links – create two or more internal links on the webpage to some other related webpages. This is your chance to direct the visitors to some of the other content that you can offer while keeping them on your website.

Meta keywords – although these keywords no longer form a part of the search engine algorithm, it is still important to add 4-5 word keywords on your webpage in order to optimize your content. Some smaller search engines might still be using them in order to index your website.

What Social Media Platforms Should We Use?

What Social Media Platforms Should  We Use? 

Social media is not just a way to talk to your friends and family; it can also be a great way to market your business.

                                                               

                                                               

 

Social media is not just a way to talk to your friends and family; it can also be a great way to market your business. However, social media sites can easily waste your time if you are unsure how to use it efficiently. Over the course of this article, you will get excellent advice on how to get the most out of your marketing efforts for the top social media sites.    

Use your company name for your usernames on social networks. Doing so will make it easier and faster for your clients to find you when searching, letting you to build a stable fan base. Even if you do not actively use the account, you will have at least claimed your name.   

Utilizing a Twitter account can be very valuable to building business contacts. If you take the time to learn how Twitter works, you can get your company seen by hundreds, and thousands, of people. Be sure to study about different parts of Twitter, such as hashtags and keywords, prior to making updates.

Consider including a like button for Facebook on your blog posts. Having this helps your blog readers easily share your information with their Facebook family. Create special offers for social media followers. Engage social media clients by giving them something exclusive. You could establish contests, give away free trophies, or offer deals to your best clients. Or you can add in a distinctive discount for followers for a limited time. You can also make announcements exclusive for social media followers and friends.

Always reply to content with concerns or feedback on your social networking sites. Once or twice every day, check your information, and reply to these concerns and feedback as required. You can also opt to get e-mails each time you have a new notice. Never ignore that your feedback is public and can be seen by everyone.

Updating your Twitter status often helps keep your content fresh. Quantity is crucial when it comes to Tweets. Your content must be of top quality, but you must publish regularly. When your content is short, you can make several up-dates about one particular occasion.

You’ll want to link to your video channel from your social networking accounts. Use website hyperlinks within the YouTube video description and video share buttons. If you can persuade YouTube audiences to adhere to you within Facebook, Myspace or Twitter, the possibilities of them sharing your video clips with others is higher.

Engage a little about your friends on the blog sections of your social media webpages. While it may seem initially to be a little outlandish, remember that audiences reply well to reading about the individual contacts in your life. Including the amount of Facebook friends and Twitter followers on your blog page as this also help others see what people think about you and your business. For more of an impression, include web links to your other social media network pages.

The advantages of Facebook, YouTube and Twitter social media accounts can be of huge benefit to your business. Every day, hundreds of thousands of people sign up to start using these services; which converts to thousands of prospective clients on a daily basis. You should now understand how to harness the power of social media for promoting your business. Just remember there is not one social media site that is better than the other but by using them all for promoting your business you will see the impact it makes on your bottom line.