How to Convert Website Visitors into Customers?

How to Convert Website Visitors into Customers?
Website means business It is very necessary that you have a proper plan and implementation strategy to better your website conversion rate. Better conversion rate of your website will boost up your business and delivers the main objective of your site. Making strategy and implementing it can become a bit tricky and time consuming so here we are telling you about how you can improve the conversion rate of your site. These small steps will help your site in longevity.

                                                                     

Goals of your E-Commerce website should be clear.
Your website works as your virtual storefront and, bringing more business is the main goal of your website. You need to make sure that your website provides an Unique Value Preposition- which simply ensures the visitor to buy from your site and why should he buy from your site? Once that is developed, make sure that the design, messages, media, content, services and overall experience mirror that value proposition so that customers know exactly why they are at your site. When your website will deliver the need of the visitor there will be no reason that the conversion rate of your site doesn’t improve.

Find out your ideal web visitor and try to target them. It is very important to know that every website is not for everyone and one should never try to make it so. Turning a visitor into a customer requires certain strategies. Like understanding the internet behavior of the visitor with utmost priority. You can use quantitative data like Google analytics and other online tools to scale the visits on your site, also qualitative data from customer feedbacks can be really helpful.

Why customer should believe you? If you can answer this question, well, then you are one step ahead of your competitors. This is the most basic question any visitor or potential customer asks, “Why should he believe you and not anyone else?” You need to find ways to make a better relationship between you and your customer, make sure he believes in your company and your products. Your online storefront increases reliability and credibility of your business, it is very important that your website reflects the true self of your product and you don’t make any false promises about your company or product. Your first impression on your customer will be life long, you don’t want to mislead him with any kind of rubbish.

Keep A Consistent Flow Of Relevant Content.Content on your website is very important, Google and other search engines works on a “Quality Based Search Algorithm” for their search results and gives rank to every website accordingly. If your website has quality content your chances of featuring in top search results is high, but if your content is copied and irrelevant then your website will lost in abyss of internet. You should hire a content writer for the content on your website and make sure the content is relevant to your business and reflects according to your policy and business strategies considering all the facets of your company. Visitor should get bored by reading first few lines of your content, content should be engaging and interesting. It should be updated time to time.

Utilize Social Media To The Best. Social Media has the largest reach to the customers and the numbers are adding up every day. If you are doing business, then you would know how important it is to have a good link between your business and social media. Your business should have profile on every social site such as Face book, Twitter etc. so that your customer could find you everywhere and stay connected to you and your products all the time and they will know about any updates and new products. Your profile on social site should have your company’s address and other basic information.

Ways to Increasing Sales with Pinterest

Ways to Increasing Sales with Pinterest

Pinterest is considered as one of the most booming social networking sites, which can drive more sales than Facebook and other popular social media sites if used effectively. It means that if it is used in the right way, then Pinterest has the ability to develop stronger audience base for promoting products to increase sales. Nearly 70% users on Pinterest claim to use the website for getting inspiration for their purchasing decision.

                                                                    

Regarded as one of the fastest growing social networking platforms, Pinterest currently has over 70 million users as reported by Semiocast, which means that it becomes a necessity for the digital marketers to incline their interest towards this newly acclaimed and popular platform for enhancing their product sales over the internet. To help you learn how to use Pinterest for improving sales, I am listing here some important tips that are considered very effective for implementing Pinterest marketing strategy correctly.

Make Your Own Pinterest Strategy with Reckonable Goals
If you don’t have a defined strategy for successful implementation of Pinterest marketing for promoting your products online, then pouring hours into pinning pictures will take your business nowhere. Hence, it becomes obligatory to strategize measurable goals for achieving success through Pinterest marketing. However, before doing so, it is important to know the answers to certain questions that play crucial role in devising effective marketing plan for using this popular platform productively.
How you will use this platform for driving traffic to your website? How you will achieve assured success? Will you be able to get more leads or email signups? Make sure to create a strategy for increasing sales on a consistent level and not by taking sales to 200% followed by a significant drop.
Here are some steps for creating an effectual Pinterest strategy with measurable goals:
Create valuable content with proper hashtags and images.
Organize your Pinterest profile to make it impressive for the visitors.
Create and categorize Pin boards for making it easier for the visitors to search for a specific product on your profile.

Pin Down Your Own Products, Avoid Re-pinning!
You should include benchmarks in your strategy for the number of pins you will use for sharing on your pin board per week. It is good to re-pin, comment and like pins of other users, but it is important to pin your own product’s images on your pin board of re-pinning. Although, Pinterest is just like other popular social networking sites where sharing useful images and content of others is appreciated, but for genuineness, you must pin your own stuff. Simply re-pinning other’s stuff will not help in driving traffic to your website, which is required for increasing sales of your website online. Hence, make sure to pin down high resolution images of your own stuff to improve the sales on your website. Another thing to keep in mind is that always ensure to maintain consistency while sharing and pinning images of your own stuff for acquiring attention of users.

Display Examples of How Your Products Can Be Used
It is important to show how your products can be used by the users and this is also regarded as one of the most helpful way of promoting your products over Pinterest. You can show the way your products can be used by using the pictures and graphics. For example, if you are selling electrical equipments, you can pin images showing them in action or if you are selling accessories for women, you can pin pictures of women wearing them to help users know how they looks once worn. Amazon is world’s famous online shopping store that sells nearly all items online. When you will visit the Kitchen Gadgets board of Amazon, you will see different kitchen gadgets in action giving users a view of how they can be used.

Optimize Your Product Pages
For enhancing sales through Pinterest, driving traffic to your website is crucial because then only people will get to know about products. This could be done by optimizing your product pages by integrating Pinterest sharing buttons. Once the share button of Pinterest will be added on your product landing page, more people will share and re-pin your products on their pin boards thus extending your audience base. If you want to take additional benefit, then you can show the share count on your buttons when the concerned page is share various times because more shares adds reliability and it also represents that more people are interested in sharing your products with followers and friends.

Use Rich Pins Instead of Pins
Use of Rich pins is advantageous for E-commerce online stores since they have to include product availability, info, and real time pricing on where to purchase products. As soon as a user hits “SEARCH” button on Pinterest, the rich pins will show the tagged stuffs that consists of links displaying the shoppers from where to purchase the product even when the image is not from the original ecommerce online store.In this pin, you can see that this product can be purchased from etsy.com. Moreover, you can easily visit the concerned website by clicking on the “Visit Site” button.

Invest Your Resources and Time for Getting Effective Visuals You might use high quality content and strategy on your website or ecommerce store, but if you Pins are not optimized according to the requirements of Pinterest, then they will not get re-pinned and liked. Hence, invest your resources and time effectively for making your pins shareable and interesting among the users. Always make sure that people share images on social media sites for making impressions within their friends and family members, hence effective visuals play significant role in getting re-pinned again and again thus increasing the chances of better traffic on your website.

how to build the perfect website

How to build the perfect website :-

If you want to get your business online but lack the technical skills to do so in-house, you will need the help of a web designer. But what qualities should you look for, what can you expect to pay and how long should a project take?
                                                                         

Finding the right web designing company
Top designers can adapt their style to suit clients’ needs, and this should be evident in their portfolios.
Successful designers tend to be part of online communities, such as Behance or Coroflot, and can rate each other’s designs and portfolios, which helps improve their skills. Before hiring a designer, take a look at their pages on these sites to get a feel for their work
Three things your website should achieve
Clean design
Your site should load quickly, feature high-resolution imagery and be separated into crisp and clean sections that are easy to navigate.
Mobile friendly
Responsive web design involves ensuring a site looks as good on a mobile device as it does on a desktop. More people now access the internet from mobile devices than desktops, so failure to get up to speed means you’ll be left behind.
Easy navigation
You need to determine the actions you want customers to take on any given web page and make it easy for them to do so. This could range from making a purchase or subscribing to your email newsletter.

Increase Traffic to Your Website with SEO

Increase Traffic to Your Website with SEO
Are you trying hard to get more visitors for your website? Well, you are definitely not alone. As it turns out everyone is trying to come up with the magic sauce to boost their traffic and get their site onto the top of Google’s search page. Search engine optimization or SEO no longer constitutes of some basic rules, but rather needs efforts to turn your entire site into a well-oiled machine. There are countless tricks and tips to improve the SEO performance of your website.

                                                                       

Some of the best ones have been mentioned below:

Content – always remember that when you create content it is not for search engines but for humans. It is very important to include some keywords on the webpage; however you need to make sure that the content is also meaningful and important. Search engines like relevant and fresh content. Most of the times the websites include similar content which make it important to include a blog. So try to update your blog regularly

Page title – try to keep your page title below 70 characters and include 3 or less long tail keywords. Try to keep the page title unique and descriptive in terms of the content that follows.

Heading tags – try to include 1-2 heading tags (H1) into your page which includes keywords describing the page content. Try to avoid keyword stuffing, and keep the keywords conversational. Include a few H2 heading tags below the H1 tags in order to break up your content. Google usually recognizes these tags as an indicator of what the page contains.

Meta descriptions – Meta descriptions are actually the information given below the search result link. Their main purpose is to describe your website content to the user. Usually kept below 150 characters they contain minimum 2 keywords being used in the page title. Meta descriptions are the only way to convey why someone should visit your website.

URL – try to begin the URL by putting the most important keyword first. Always use hyphens in order to separate words. Google’s search bots consider hyphens as word separators however they haven’t been programmed to recognize underscores. The URL for most blog posts usually contains the page location followed by a keyword rich title usually separated by hyphens.

Images – all the images used on a webpage must have keywords included in the file name. Similar to the structure of the URL, each word must be separated with hyphens. Also make sure that you include alt-text as an attribute in the HTML which is readable by search engines.

Internal links – create two or more internal links on the webpage to some other related webpages. This is your chance to direct the visitors to some of the other content that you can offer while keeping them on your website.

Meta keywords – although these keywords no longer form a part of the search engine algorithm, it is still important to add 4-5 word keywords on your webpage in order to optimize your content. Some smaller search engines might still be using them in order to index your website.

What Social Media Platforms Should We Use?

What Social Media Platforms Should  We Use? 

Social media is not just a way to talk to your friends and family; it can also be a great way to market your business.

                                                               

                                                               

 

Social media is not just a way to talk to your friends and family; it can also be a great way to market your business. However, social media sites can easily waste your time if you are unsure how to use it efficiently. Over the course of this article, you will get excellent advice on how to get the most out of your marketing efforts for the top social media sites.    

Use your company name for your usernames on social networks. Doing so will make it easier and faster for your clients to find you when searching, letting you to build a stable fan base. Even if you do not actively use the account, you will have at least claimed your name.   

Utilizing a Twitter account can be very valuable to building business contacts. If you take the time to learn how Twitter works, you can get your company seen by hundreds, and thousands, of people. Be sure to study about different parts of Twitter, such as hashtags and keywords, prior to making updates.

Consider including a like button for Facebook on your blog posts. Having this helps your blog readers easily share your information with their Facebook family. Create special offers for social media followers. Engage social media clients by giving them something exclusive. You could establish contests, give away free trophies, or offer deals to your best clients. Or you can add in a distinctive discount for followers for a limited time. You can also make announcements exclusive for social media followers and friends.

Always reply to content with concerns or feedback on your social networking sites. Once or twice every day, check your information, and reply to these concerns and feedback as required. You can also opt to get e-mails each time you have a new notice. Never ignore that your feedback is public and can be seen by everyone.

Updating your Twitter status often helps keep your content fresh. Quantity is crucial when it comes to Tweets. Your content must be of top quality, but you must publish regularly. When your content is short, you can make several up-dates about one particular occasion.

You’ll want to link to your video channel from your social networking accounts. Use website hyperlinks within the YouTube video description and video share buttons. If you can persuade YouTube audiences to adhere to you within Facebook, Myspace or Twitter, the possibilities of them sharing your video clips with others is higher.

Engage a little about your friends on the blog sections of your social media webpages. While it may seem initially to be a little outlandish, remember that audiences reply well to reading about the individual contacts in your life. Including the amount of Facebook friends and Twitter followers on your blog page as this also help others see what people think about you and your business. For more of an impression, include web links to your other social media network pages.

The advantages of Facebook, YouTube and Twitter social media accounts can be of huge benefit to your business. Every day, hundreds of thousands of people sign up to start using these services; which converts to thousands of prospective clients on a daily basis. You should now understand how to harness the power of social media for promoting your business. Just remember there is not one social media site that is better than the other but by using them all for promoting your business you will see the impact it makes on your bottom line.

                                           

Reasons to Start Product Business Online

Reasons to Start Product Business Online

2015 is all set to go down in the history of Internet revolution as the year of ‘true globalization’. You will need to prepare yourself well in advance, if you wish to jump on the bandwagon. Let us explore the 3 reasons why ‘now’ is the time to kick-start a physical product business online.

                                                                             

• Easy Entree: There is a company that can afford you with the online platform to launch the product, no head-scratching to get your product on the shelves. Don’t worry about those promotions to bring in traffic, they already have startling traffic daily. This company has grown ten times over last ten years and it has just registered over $88 billion in revenue last year.
• True Globalization: This same company just pumped in $2 billion in India.
• Era of Innovation and Growth: This company is persistently pushing innovation and growth, which has made it grow at nearly 20% per year
• Drone package delivery (Sci-fi ? No, this is a REAL world)
• Brand new online marketplace for products produced by startups
The multi-billion dollar Chinese multinational, Alibaba, has nearly independently changed that forever. You may contact unlimited suppliers right in China from Alibaba’s website within a jiffy. You can exactly source a product for your new business in not more than 10 minutes now. And as these suppliers are getting more and more proficient dealing with people from other countries they are helping to create and offer new products. It is getting easier, faster, and cheaper with every passing day. So the time is ripe if you had been dreaming about launching a physical product. You just need an idea and a small capital. The hassles of setting up big machines, finding middleman, creating a supply chain and finally getting a right marketplace are all sorted out by the Internet and Digital revolution.

Online Reputation Management for Digital Branding

Online Reputation Management for Digital Branding :-

For any business reputation matters a lot. If you have a good reputation, then survival in the competition is easy. Reputation is a thing which could not create in one day, it needs regular work and deliver quality product to the client. In the era of digitization a digital branding is necessary. Now every business has its online presence, so the digital branding becomes a necessary part of image building. Without proper online reputation management your online presence is likely to have negative image no matter what, to sell and how good your products are.

                                                                             

For online image building following are the some key factors which affect the online reputation:
Bigger the aura: If you are limited to some specific areas on internet then it will not help to build your image. The first rule of online reputation management is go to as many online platform you can go. Promote positive blog and articles about your business makes a positive environment for our business.

Atonement: Its always to say sorry before anyone else point out your mistake. If by any reason there is some mistake or an unsatisfactory service or product to the customer then its better to ask apology. Because if you say sorry about your wrong, the image will automatically go positive, a self realization always works. Try to not make any mistake but if there is any then don’t hesitate to say sorry.

Be real: Always be real; a fake one can’t survive for long. With your real image you can survive long and able to give best. One should never encourage publishing fake reviews, as it can hamper the growth of your business. There is no harm in letting out the truth and moreover genuine and real content is what the customers seek.

Be good to the competitor: A competitor always motivates you to do better in your field in comparison to your friend. Its very easy to spread negative reviews about your competitor but resist this temptation. Your honesty speaks much louder than any other thing so work with honesty and be good with your competitors.

Online reputation management needs hard work to drawn negative content about your brand. If you are in search of a company which gives their best in digital branding for your brand then Digitronix Global is the only option for your branding.

Web Design: Launching a Business & Building a Brand

Web Design: Launching a Business & Building a Brand :-

In this Area of new businesses sprouting every now and then, it becomes extremely important to use publicize & market your businesses to become successful. A business life-cycle consists of various phases starting from when it’s off the grounds till it reaches its ultimate goal. What most people don’t realize is that it is not starting a brand new business & investing money on building the business which is hardest, but running it successfully & earning profit out of it which is the most difficult part.

                                                                                       

Before starting a business, one should have a set up plan on how to go about with their business to get maximum results. A project management process plays an extremely vital role in making a business successful. One of the most common issues hindering these startups to reach the peak is lack of publicity as business owners often not good enough at giving adequate publicity to the product or service they are selling.

Considering today’s scenario, and an internet driven world, every small or large businesses are online and people across the globe can access their website, check their products, know what the company is exactly offering. This availability of information often helps customers to make correct decisions suiting their requirement.

If it’s a new business, it becomes extremely important for the business owner to share company details to their customers including their identity, the products and services that they deliver, how reliable is their services or products, and how customer-centric are they. All this needs to be reflected in your website. Talk to your web designer on your requirements. They will have a lot of positive suggestions gained over years of experience. Provide them the exact context & improvise on your strategies after gathering required inputs from your designers.

An efficient brand strategy is an integral part for popularizing a company; it orders to help it to achieve the company’s goal easily. There are several ways for a company to build their brand, as follows:
1. Products & Services
When establishing a new business or building a brand, it is vital for a company to let people know exactly about their products and their offerings and how they plan to leverage them for helping their customers. Whether you are selling a product, service or an app, make it obvious & easy for the visitors to understand.

2. Perfect Brand Strategy

Making a brand strategy before setting it out to the market is the smartest way to build an identity for a particular brand or to say, the entire company. Therefore, a company before serving its customers should know about the brand they offer and their unique selling proposition which would compel people to adopt their brand and not others.

3. Targeting Right Audience

A brand cannot ideally have a target of focusing every age group that sets up the audience. A particular brand must have one specific targeted set of audiences and it’s the company’s responsibility to clearly portray the same to their customers in order to avoid confusion. Hence, for developing a company there should be a particular set of audiences to whom the products and services cater to.

4. Staying Ahead of Competitors

Every company has a set of features or factors that set them apart from the other companies, which enables them to stand out from their competitors. A new company should make it clear to the customers on why they should approach the company and adopt their brands and how are they different from the others.

5. Language & Tone

There are hundreds of languages spoken around the world, and not everyone may know English as perfect as others. Hence, it becomes important for a company to publicize their brands in a not so complicated language that everyone can easily understand. Companies should adopt a way to grab their potential customer’s attention and making sure that the medium they choose to interact with their customers, interest them.

6. Customer Centric Brand

Before launching a brand it becomes important to make a complete strategy on developing and delivering brands that will work towards fulfilling customer’s needs. Customers trust companies and adopt brands that have the features to fulfill their need and with which they can relate much.

The above section shows how branding is important for a business to reach its ultimatum. But in order to do so, the brands should be able to connect to the masses. Being an internet driven world, if a person needs something he or she will look up for it online and when they find it, they will simply research more about it to make a decision & then purchase it. This process can happen from anywhere and at anytime.

There are certain fundamental aspects in order to launch a business online:

1. Logo & Design

The logo and the website design of the company should be such that it attracts the customers at one go. The web developers making the same should use the best & latest multimedia tools in order to make the website much more interesting and interactive.

2. Images & Videos

The website should be a detailed one, but not full of text and write ups. The content of the website should be in a form such as, video, image and crisp text (with some catchy fonts and not the usual boring ones).

3. Social Media Publicity

Lastly, creating Facebook, LinkedIn, twitter & other social media pages can help publicize the brand or the company in much effective manner. Maintaining good PR skills and effective business communication is an important aspect for building a successful business.

Several small businesses are evolving in today’s competitive market to meet the growing customer demand. These businesses often face problems such as developing their brands and popularizing them in order to reach up to the mass and earn greater profit. Taking care of the above mentioned things during the process of web designing can help diminishes these problems and make the company reach its goal easily.

Advantages Of Making Use Of Custom Website Design

Custom Web Design

Every business owner plannings to save cash and make their business more rewarding. One of the very best methods today to increase your business and communicate to potential clients is via the Web. And when it concerns producing an online presence for your company, you will need a customized Web Design for it.

The Web Design should have a professional appearance much like your workplace’s look and your marketing products. It will add more credibility to your business if you could make your Website Design professional looking.

Now, there are lots of people which choose website layouts instead of obtaining a specialized custom web design agency in India done for their usage. They do not understand the distinction in between both or the advantages of making use of customized layouts for their sites.

Individuals have the tendency to go with website layouts as opposed to personalized layouts as they assume that it is relatively much more costly. There are, however, particular advantages of employing a website developer rather than buying the layouts.

                                                                              

Right here are some benefits of getting a custom-made designed web site for your company:

1) Originality of the Design.The website will have all the functions that you would like to make use of for the marketing of your company. Hence, your Website designer will appropriately function on your website, leaving scope for up-gradation in the future.

2) If you employ the ideal Web designer, they will certainly make sure to develop a site which is additionally online search engine friendly.

3) Scalability is another factor that your Website developer will take care of when creating your site. Like in instance of adaptability, your Website designer will certainly take into consideration just what attributes you want to add to your website in the future. Therefore, they will as necessary choose the innovations in building your site so that even more functions can be added in the future.

Besides the above mentioned factors, there are a few other aspects which you could think about when deciding whether the personalized Web Design is optimal for your company or otherwise. These are:.

4) Do you plan to care for website administration on your own? If yes, then you will either require an extra internal team that could do the coding for the site, or you can as your Web developer include material administration device in your site.

5) Can you make use of the graphics in your site for other functions? Your website Design should have your firm’s marketing.

Hence, with tailor-made website Design, you can obtain your site which will certainly suit your business demand and can additionally be updated at any type of time when needed.

6) Degree of flexibility of the web site to the requirements of your business. The site will have all the features that you would such as to utilize for the advertising and marketing of your company. Therefore, your Website designer will appropriately work on your web site, leaving range for up-gradation in the future.

7) Scalability is one more factor that your Website developer will certainly take hygiene of when establishing your site. Like in instance of adaptability, your Web designer will take into factor to consider just what functions you would such as to include to your web site in the future.

The right pictures make the perfect website designing

The right pictures make the perfect website designing

we always lay stress upon professionalism and ethically created websites, which do good not only for the owner but also the visitors. "Content Is King", and yes copy written content is an inextricable part of a successful and informative website. We excel in custom web designs and our team has been providing perfect web solutions for all kinds of development requirements, we lay an equal importance and are prudent at choosing the right images or pictures for your custom made website.

                                                                 

Our professional web designers assist you in deciding over the images that best represent your industry and the product or the services you wish to offer to the online customer. It has been verified that when visual and verbal components match each other the effect is all the more persuasive. With the right pictures, its becomes easier for your visitor to understand your offers at a glance and good presentation definitely builds in brand value and faith in the quality. A good understanding within the first few moments will turn your visitor into your customer.

                                                                         

At our SEO company India, we take this as our responsibility to keep the clients well informed about the content and image copyright rules. We make best efforts to help you finalize the images that best represent your company and its services and convey the correct information to the online users.

Effective images in terms of clarity, dimensions, model expressions and how they speak about your web page add life to your website designing. And we at Megasoftwares, get a little more life added to when your name joins our list of happy clients.

Important SEO Tips For Smaller Businesses

Important SEO Tips For Smaller Businesses

                                                               

If you have launched a small online business and are not in a position to outsource SEO services for a third party, then here are some tips that does not require an expert knowledge and are free as well as simple to implement.

Quality Content
Content remains the most important thing to consider in improving the website traffic towards your start-up business. If the content is of good quality and consists of relevant information, then visitors are likely to visit your website often.

Begin a Blog
Start writing a blog tailored for the specific audience of your niche. The blog must be very informative. Only then site visitors will visit your site again and again.

Customer-first Approach
The blogs have to be written with readers in mind and the priority must be given more for the customers rather than writing for the sake of ranking well in search engines.

Create business page in social sites
Social media is a very cost-effective option for smaller businesses to build their online presence and it also gives businesses a perfect opportunity to identify which of the social networking sites are proving to be very effective for the popularity of their website and products or services they offer. Ensure the social media profile has the required contact and web address details etc.

Write evergreen content
Write content that attracts visitors in a long-term basis instead of news related articles that might not have any relevance with respect to time. This kind of content will help improve the search engine rankings steadily on a long-term basis.

URL structure must be clear and simple
The URL structure of the website must be designed in such a way that users must be able to recognize the topic just by viewing the URL itself. This can be done by implementing keywords within the URL structure.

Keep a check on competitors
Take a look at the competitors who are ranking first in the search engines based on keywords similar to your product or services and understand what they have done on-site and off-site for achieving better search engine rankings.

Internal Linking
Internal linking if used correctly will help your website rank better for certain specific keywords. It will also help visitors find useful as well as relevant content.

Search data for keywords
Take a look at what kind of keywords have been entered by visitors in to your site search box and this will help you a lot in finding the popular keywords. These keywords are likely going to be very much similar to what they are typing on the search engines.

Most Important Metrics to Focus in Your Digital Marketing Campaign

Most Important Metrics to Focus in Your Digital Marketing Campaign :-


                                                                             

Most of the companies are using Digital Marketing to promote their brands. It is a highly effective and targeted method of marketing. The best things about Digital Marketing is that you can track the result precisely. You can research, plan, execute and track the result of a Digital Marketing campaign very easily.

At the end of the day, it is the result that matters the most. And how you measure the result is the next important thing. Just viewing Facebook Likes, website views and clicks are not enough, you need to go deeper to find the insights to enhance your business. The nature of business and marketing strategy metrics vary from company to company, but here are ten Digital Marketing Metrics that every business should measure…

1. Conversion Metricsㅡ Converting website visitors into a customer is the main goal of a business. Marketers use various conversion metrics to find out the how they are faring in their goal.
a. Cost Per Lead (CPL)ㅡ A successful Marketing campaign is one which gets maximum customers at minimum cost. CPL compares the cost of the of a marketing activity against the received leads.
b. Conversion Rateㅡ Leads are the inquiry of visitors who are interested in your product or service, here is your opportunity to win customers. Conversion rate tracks the numbers of leads converted into customers.
c. Bounce Rateㅡ Bounce rate shows the percentage of people who visited your website and left immediately. There could be many reasons for this such as irrelevant traffic, slow loading pages, advertisements, etc. A less bounce rate is always better.

2. Revenue Metricsㅡ To remain solvent and competitive in the business, a company needs to generate and increase the revenue. It also needs to review the effectiveness and profitability of marketing campaigns.
a. Return on Investment (ROI)ㅡ It is the most important metric for all the businesses. ROI is the main tool to measure the profit of a company. A high ROI means that the company is running in the profit. You can easily measure the ROI of each marketing campaign separately.
b. Net Revenueㅡ Net Revenue or Net profit is the total amount of money a company earns, minus all the expenses and taxes. For example, a company has sold goods worth $20 Million, it paid $2 million commission to agents and $5 million to advertisers. So the net Revenue of the company would be $13 million.

3. Traffic Metricsㅡ Traffic is the most important thing for a website, online businesses are totally dependent on traffic. You can track the results of your Pay Per Click and SEO efforts through Traffic Metrics.
a. Sources of Trafficㅡ Once you know where your customers are coming from, you can better formulate your digital strategy. Google Analytics is the best tool to know the source of your traffic. It also gives you the personal details of visitors such as location, age, interests etc.
b. Click Through Rate (CTR)ㅡ CTR is an important component of a PPC campaign. It is calculated by dividing the number of clicks with total views of an ad. Similarly, You can also track when do your audience go and what link they click on.
c. Mobile Usersㅡ Mobile internet users have outnumbered their PC counterparts. All the functions of a computer are available on a smartphone. Keeping in mind the mobile internet trend, you should optimize your site for mobile users and analyze their details.
d. New and returning visitorsㅡ This metric gives you information on the total number of visitors your site gets every day. You can also view how many of them are newcomers and how many are the returning visitors.
Irrespective of your industry and nature of the business, these metrics will help you measure the performance of your website and marketing campaigns.

Why you need a website for your business

why you need a website for your business :-

                                                   
                   

Cost Effective: Website Designing & development is cheap now and after getting website it can be promoted on Google by investing very low cost and it flexible also. Comparatively print, Television/radio advertising is expensive. Content or Images of websites can be changed easily by the provided admin panels.To market/promote websites, Search Engine optimization services can be used.

Market is Whole World: Your website can be accessed throughout the world and you may get orders, business from any place of the world.

24×7: Your website is always available for clients. No holiday, No leave and website can be accessed anytime by anyone Person and chances of getting business are very high. Your clients can contact you any time by filling contact us form.

Responsive Website: Now you have responsive Website, it means more clients and more business and more opportunities. If you are having responsive websites, your customers can view your websites in any device like mobile phones, smart phones, tablets, laptops, desktops.

Improve credibility: A website gives you the chance to tell potential clients what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.

Growth Opportunity: A website serve as a great place to refer potential investor to, to show them what your company is about, what it has achieved and what it can achieve in future.

Easy Communication: Through website you can provide easy options to your clients. Your clients can email you, can fill contact us form, can chat with you. Communication can be done any time.

Customers always Informed: Using websites, you can inform your customers in a proper manner. It’s easy to change website content and as soon as you will change content, it will become available to your website users.

Showcase you Work: Through websites you can showcase of your work, products, Services to your customers and there are chances getting more business.

At Digitronix Global, we can create a very nice looking website with Top features and at very cheaper cost. You can avail our great web related services for creating your website, marketing, Search Engine Optimization, Social Media Optimization etc.